* CRM Manager fluent in English
* PageGroup SSC
At the heart of PageGroup's business are the thousands of people's lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. We're proud to set the standard in the recruitment profession - our specialist service with a personal touch is how we change lives for people through creating opportunity to reach potential.
PageGroup was established in the UK in 1976. We're now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at a local regional and global level.
In Barcelona, our Shared Services Centre regroups positions to support our operations in Europe and globally.
Find out more here: https://www.pagepersonnel.es/clientprofile/pagegroup-shared-services-centre
CRM Strategy & Planning
* Collaborate with Channel Marketing Director and regional marketing teams to define and deliver a CRM strategy aligned to customer retention, engagement, and commercial goals.
* Partner with the Global CRM Product Team to develop, map, and optimise client and candidate lifecycle journeys and rollout of global products.
* Lead audience analysis and segmentation initiatives to ensure effective targeting and personalisation across CRM programmes.
Performance, Reporting & Optimisation
* Establish and manage a regular reporting cadence, leveraging lead and lag KPIs to measure programme impact and recommend strategic improvements.
* Analyse CRM campaign performance, identifying opportunities to enhance conversion, engagement, and ROI across Page Executive and Enterprise Solutions CRM program
* Conduct ongoing A/B testing to optimise conversion rates, deliverability, and overall CRM performance.
CRM Execution & Campaign Management
* Create and deploy B2B and B2C CRM campaigns using Salesforce Marketing Cloud, supporting regional marketing teams with effective lead generation, activation, and revenue-driving activities.
* Manage email marketing operations, including HTML builds, scheduling, automation setup, and triggered journeys within Salesforce Marketing Cloud.
* Collaborate with regional CRM teams for delivery of key campaigns targeting the core audience
* Develop and maintain email templates aligned with brand guidelines and CRM best practices.
Stakeholder Management & Collaboration
* Manage end-to-end campaign execution, collaborating closely with Creative Services, Content, Digital, and local Marketing Managers to ensure smooth delivery and alignment with strategic objectives.
* Act as an internal champion for CRM excellence-educating the organisation on emerging trends, evolving best practices, and platform capabilities within email and marketing automation.
* Competitive salary aligned with your experience
* Permanent, full-time contract
* Meal vouchers
* Private health insurance
* Life Insurance
* Hybrid working model (2 days of home office/week)
* Multicultural environment
* Training and internal development opportunities
* A vibrant and dynamic international workplace located in Barcelona
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