THE COMPANY
Todas las habilidades, cualificaciones y experiencia relevantes que necesitará un candidato seleccionado se enumeran en la siguiente descripción.
Who is Bloom
Bloom is a digital agency specialized in women's health. We work with pharmaceutical brands in the US market — helping them build compliant, effective, and genuinely human digital presences across the full funnel, from awareness to prescription and retention.
THE ROLE
What this position is about
Our team brings together specialists across paid media, CRM, influencer, web, and data. As our Senior Omnichannel Specialist, you will be the person who sits across all of them — taking the strategic direction from above and translating it into coherent, personalized experiences for the two audiences that matter most: patients and HCPs. Our salesforce (consisting of 120 sales representatives) sits at the center of both loops, and this person is responsible for making sure data flows in both directions and across both audiences.
For patients, that means owning the full DTC journey — from the first paid media impression to the refill — ensuring every channel works in sync and every touchpoint feels intentional.
For HCPs, the scope goes further. The brand operates on a connected loop where sales, marketing, digital communication, and data work together to deliver a personalized experience for prescribers. This role sits at the center of that loop, ensuring that what happens in the field informs the digital messages HCPs receive, and that what happens digitally reaches the sales team in a way they can act on.
RESPONSIBILITIES
What you will do
PATIENT JOURNEY
- Define activation logic for each patient audience segment across paid media, CRM, influencer, and web — what they see, when, in what channel, and based on what behavior or trigger
- Ensure message coherence across all touchpoints — a woman who sees a paid ad, visits the website, and receives a CRM email should feel like she is in one continuous conversation
- Brief channel specialists with precise journey context.
HCP JOURNEY
- Bridge the field and digital loops — translate HCP interaction data from the salesforce into actionable digital triggers, and ensure the field team receives relevant digital behavior insights about their HCPs on an ongoing basis
- Coordinate with the US team's sales operations to improve the quality and flow of data between field interactions and digital activation
- Support the development of digital resources that complement field activity — ensuring what a rep leaves behind and what an HCP sees online are part of the same narrative
MEASUREMENT & OPTIMIZATION
- Work with the data analyst to define cross-channel KPIs that reflect funnel health across both the patient and HCP loops — not just per-channel performance
- Monitor both journeys regularly — identify where drop-off happens and brief the relevant specialist on what to test and document learnings for the team
- Build and own the monthly omnichannel performance review.
CLIENT & TEAM COORDINATION
- Lead the omnichannel agenda with the US team — presenting journey logic, collecting feedback, and coordinating regulatory timelines so blockers surface before they become delays
- Keep the whole team aligned through regular channel check-ins and clear documentation of active journeys, audience segments, and activation rules — a single source of truth everyone can refer to
WHAT WE ARE LOOKING FOR
Requirements
MUST HAVE
- 5–8 years in digital marketing with a clear focus on omnichannel, full-funnel, or integrated campaign execution
- Experience designing multi-channel user journeys — across both consumer and professional audiences is a strong plus
- Understanding of how sales and marketing data connect — hands-on experience with a sales team as a coordination layer between field and digital teams
- Experience with a sales team — both as a marketing CRM and as a field sales coordination tool
- Solid working knowledge of CRM logic and paid media mechanics — enough to brief specialists and review their work confidently
- Experience in regulated industries — pharma, health, or medtech preferred
- Comfortable reading funnel data and translating it into actionable decisions for channel teams
- Advanced English (C1/C2) — all work is produced in English for a US client and audience [Required]
- Available to work US Eastern time hours from Spain[Required]
STRONG PLUS
- Direct experience in women's health, contraception, or consumer health categories
- Familiarity with US pharmaceutical marketing compliance — OPDP, fair balance, regulatory review processes
- Experience working at the intersection of field sales and digital marketing in a pharma environment
- Background in agency environments managing multiple stakeholders and approval workflows
- Curiosity about AI-driven search and GEO — increasingly relevant for health brands
THE PERSON
Who we are looking for
Someone who naturally thinks in journeys rather than campaigns — and who sees the full picture, not just the digital half of it. In this role, the channel is sometimes a sales rep walking into a doctor's office, and the data from that visit matters as much as the data from a paid media campaign.
Someone genuinely comfortable sitting between specialists and between teams. You know how to bring the cross-channel view without overstepping, brief clearly, and build alignment without friction. xqysrnh
Someone who finds the constraints of healthcare marketing interesting rather than limiting — and who plans accordingly.
WHAT WE OFFER
Working at Bloom
- A role with real scope — you will own something meaningful and your work will be visible across the agency and the client
- Work that matters — we help women understand and access their healthcare options better
- A clear career path within a growing agency, with real opportunities to evolve as the team grows
- Hybrid work model
- Compensation aligned with your experience level