Professional in digital marketing and social media management, specialized in designing 360° strategies focused on community growth, engagement, and conversion. Experienced in creating and executing creative content, coordinating design, copywriting, and influencer teams to drive consistent and data-driven brand storytelling.
Proficient in platforms such as Instagram, TikTok, YouTube, Facebook, X, and LinkedIn, as well as analytics and planning tools (Meta Business Suite, TikTok Ads Manager, Google Analytics, Hootsuite, Semrush, and Notion). Proven ability to transform audience insights into relevant content, optimize organic and paid funnels, and manage multiple projects simultaneously with an ROI-driven mindset.
Passionate about digital trends, visual storytelling, AI-powered content, and building authentic communities. Results-oriented, with a creative and analytical mindset to elevate brand growth, reputation, and digital presence.
1. Education
* University degree in Communications, Marketing, Advertising, or related fields.
* Courses or certifications in digital advertising, digital marketing, social media, or web analytics (preferred).
2. Professional Experience
* 3–5 years of experience in roles related to social media management and digital advertising.
* Digital and social media strategy, content creation, and content calendar planning.
* Community management and digital reputation.
* Influencer marketing and KOL management.
* Paid social media campaigns and metrics analysis.
* Social Media reporting.
3. Skills
* Ability to design and execute digital marketing strategies tailored to different platforms and audiences.
* Strong creative skills to produce engaging and effective content for organic and paid campaigns.
* Analytical thinking to interpret data and generate strategic recommendations based on performance.
* Creativity and innovative mindset to develop original campaigns that attract and convert audiences.
* Excellent communication skills, both written and verbal, to craft effective copy and guide communication with internal teams or clients.
* Ability to work under pressure, meet campaign deadlines, and manage multiple projects simultaneously.
* English language proficiency – minimum B1 (required).
4. Key Challenges
* Growth in followers and engagement, both organic and paid.
* Creation of creative and viral multi-platform campaigns.
* Development of a consistent and scalable digital identity.
* Community growth and influencer-driven activations.
* Content optimization using insights and AI/non-AI tools.