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Digital content specialist

Madrid
Michael Page
Publicada el 26 noviembre
Descripción

¿Dónde vas a trabajar?Leading digital marketing agency with offices in Madrid and Barcelona.¿Qué harás en tu nuevo puesto?- Develop and execute a detailed online content strategy, in line with thecompany's marketing objectives and the Integrated Customer BusinessPlan.- Ensure the development of content that fosters engagement and supportsthe marketing strategy, with focus in online educational activities for HealthCare Professionals and patients.- Supervise and coordinate the creation of various content types, such aseCME programs, webcasts/webinars, web pages, blog posts, videos andinfographics.- Stay updated with emerging content formats to stay competitive, andproactively recommend innovation opportunities.- Align with the Channels& Automation / Business teams to develop andimplement strategies for distributing content across various channels,including social media, email and other platforms.- Create and oversee editorial calendars to ensure a consistent flow ofcontent.- Make sure produced content is based on the SEO best practices to enhancevisibility and search engine rankings.- Use analytics tools to measure content performance and recommendideas and best practices for improvement.- Create regular reports on content performance and communicate insights.- Manage external vendors (local and international) contracted to provideeducational services.- Make sure that all content complies with legal, regulatory and ethicalstandards, including medical, copyright and privacy regulations¿A quién buscamos (H/M/D)?- University degree from accredited institution.- Advanced English level- Experience of 4+ years in Digital Content marketing related positions.- Knowledge in the implementation of online educational methodologies andmaterials: LMS, eCME, webinars…- Knowledge of content management systems (CMS), marketing automationtools and other relevant technologies- Ability to predict audience preferences with an editorial mindset.- Experience in Life Sciences environment.- Project management skills and attention to detail¿Cuáles son tus beneficios?- Contract type: Permanent- Work format: Hybrid

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