Vistaprint is seeking a strategic leader for our Global Email Marketing team to oversee campaigns in the German and Dutch markets. You will be responsible for developing customer strategies across 16 markets in North America and Europe, aiming to enhance customer engagement, incentivize purchases, and increase long-term value. Collaborating with Creative, Go to Market, and Analytics teams, you will translate strategies into actionable campaigns and optimize based on performance metrics.
What You Will Do
* Oversee email marketing plans for Germany and Dutch markets, providing strategic input to meet business and financial goals.
* Monitor KPIs closely, optimize campaigns, and report weekly results to stakeholders.
* Contribute innovative ideas and develop strategic channel roadmaps based on extensive marketing experience.
* Partner with creative and Go to Market teams to align campaign concepts with platform goals and best practices.
* Design, execute, and analyze A/B and multivariate tests on offers, creative assets, and segmentation strategies.
* Collaborate with global teams across marketing, creative, content, and analytics to ensure campaign success.
* Identify opportunities and develop processes to improve workflow and deliver value to customers efficiently.
Your Qualifications
We value diverse perspectives and encourage candidates from all backgrounds to apply, even if you do not meet every qualification listed.
* Strategic leader with excellent communication skills and executive presence.
* Adaptable, collaborative, and capable of aligning teams with diverse objectives.
* Creative, detail-oriented, and results-driven thinker.
* Experience in setting clear objectives from complex or ambiguous situations and managing multiple initiatives.
* Passionate about motivating teams and delivering outstanding results, with a hands-on approach when needed.
* Proficient in analyzing data trends to inform strategic decisions.
* Minimum of 3+ years in strategic channel marketing.
* Bachelor’s degree in marketing, business, economics, or related field.
Nice To Have
* Experience with Agile or Scrum methodologies.
* Experience with forecasting and analytical tools like Looker.
Why You'll Love Working Here
Vistaprint offers a remote-first, inclusive, and growing environment, guided by our Vista Behaviors that foster a high-performance culture.
About Us
We serve small businesses worldwide with comprehensive design and marketing solutions through VistaCreate, 99designs by Vista, and VistaPrint, empowering them to succeed digitally and physically.
Commitment to Diversity, Equity, & Inclusion
We celebrate diverse contributions and foster an inclusive culture of fairness, respect, and belonging, empowering everyone to innovate and share ideas.
Equal Opportunity Employer
We are committed to providing equal employment opportunities to all qualified candidates, regardless of race, gender, age, or other protected characteristics, and strive to exceed legal requirements in our inclusivity efforts.
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