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Sr. Country Brand Lead Genitourinary Tumours
Role summary
In the Genitourinary area, Pfizer Oncology is focused on Prostate and Bladder cancer, involving an inline product in prostate cancer together with a promising pipeline in both prostate and urothelial cancer. On this basis, the marketing team is looking for a Sr CBL that leads the commercial strategy for the franchise, including the planning of the upcoming launches.
The Sr. CBL will be responsible for leading the execution and roll out of the strategical and tactical plan based on the country specific customer strategies developed in line with the Global Strategic Plans.
Role responsibilities
- Development and execution of the brands operational plan through best-in‑class customer strategies that meet business needs in the country and are aligned with Integral strategies
- Responsible for brand’s growth and associated revenues by managing risks, identifying opportunities, and making timely decisions that maximize business potential.
- Develops customer focussed strategies/initiatives for respective tumour type(s) and seeks customer and market insights through direct customer contact at 1:1s, meetings and congresses.
- Drives and implements compliant customer facing activities for brands (speaker programs, symposia, ad boards) which are aligned with local customer needs and marketplace insights.
- Identifies relevant opinion leaders, medical societies, cooperative and study groups and uses this core stakeholder group to form the basis of local strategic and tactical initiatives.
- Accountable for the planning, spending, and controlling local budget as agreed for areas of responsibility
- Coordinates and closely collaborates with Medical, Health & Value, BAI, Regulatory, PAGs, Comms and Corporate Affairs colleagues to ensure alignment on brands strategy and project implementation
- Partners with Supply and PGS colleagues to support the complex supply chain management, ensuring accuracy of estimated demand and timely availability of the products to minimize stock outs, write offs and maintain a patients first approach
- Grants an optimal collaboration with Global and International Commercial Office teams
Qualifications
- 6+ years of experience in pharmaceutical marketing, with demonstrated experience in managing sizeable assets.
- Oncology/Hospital expertise will be valuable
- Proven record in project management and delivering on budget and time, including knowledge of country implementation costs.
- Strong collaboration/relationship-building skills and ability to engage across multiple functions
- Strong analytical skills, ability to synthesize and evaluate information, draw conclusions and make recommendations
- Bachelor's degree is required, Postgraduate (MBA) preferred
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Work Location Assignment:On Premise
Purpose
Breakthroughs that change patients' lives ... At Pfizer we are apatient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
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