Position Title: Sales Intelligence Manager Reports to Title: Trade Marketing National Manager Dept. / Function: Sales Location: Jalisco Summary: The Sales/Business Intelligence Manager will be responsible for transforming data into actionable insights that drive business growth, inform strategic decision-making, and ensure flawless execution in the marketplace. This role will serve as a strategic partner across Sales, Marketing, Finance, and Supply Chain, ensuring decisions are grounded in robust analysis and holistic understanding of the consumer, shopper, and customer. Major Duties / Responsibilities: - Data Analytics & Insights Generation- Land input from RGM & OBPPC in Action per Channel/Customer- Tools, Systems & Best Practices (Power Bi, AI, Data Collection)- Perfect Storeknowledge, skills and abilities required: 1. Data Analysis and Business Intelligence - Act as a data champion across organization, with Strong Knowledge in current tools and future (Power Bi, Tableau, Sol, Excel, AI, etc)- Proven Ability to translate data into actionable commercial insights supporting Sales Marketing and Supply Chain, and ensure of Fact-based decision-making.- Deep Understanding in FMCG industry dynamics, how information connects with main FMCG capabilities, RGM, OBPPC, Perfect Store and IBM.- Skilled data governance, quality assurance, and standardization of reporting processes.2. Monitor Market Dynamics, category/channel shifts and competitive landscape to anticipate opportunities and Threats - Experienced with syndicated data sources (Nielsen, Kantar, Scintilla, Customer CRM)- Multifunctional influence across areas to ensure Hersheys development through triple win. Customer, Consumer and Category.3. Perfect Store & Commercial Excellence.
- How strategy looks like per Channel, Customers and Shoppers profile, implemented in the store.- Strategic Segmentation, translate OBPPC, RGM and Brand in clear picture of success.4. Effective Communicator.
- Excel in Storytelling to influence and inspire to win.- Multifunctional connected online and offline skills to engage key stakeholders.- 5. Leadership & Talent Development- Lead, inspire, and develop a high-performing brand team.- Act as a culture carrier and role model for company values.- Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.Key Skills & Competencies Strategic thinker: ability to balance long-term vision with short-term execution. Advanced Analytics (Machine learning & predictive models) Commercial acumen: strong P&L;
and business managementskills. Consumer empathy: passion for understanding people and culture. Creativity & innovation: ability to inspire breakthrough ideas. Influencing skills: navigate integral matrix organizations and align diverse stakeholders. Leadership: proven track record of building and motivating teams. Agility: thrive in dynamic, fast-paced FMCG environments. Education: Bachelor's degree at minimum. Experience: 10 years in similar role. #LI-JS1 #LI-Hybrid
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