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Head of comms & digital

Esplugues de Llobregat
Babel Profiles
Publicada el 10 agosto
Descripción

Our client is an independent and purpose-driven eyewear brand based in Barcelona. With creativity and color at the heart of its identity, the company fuses art, culture, and innovation to challenge the conventions of the industry. Known for its bold personality and strong values rooted in diversity, sustainability, and local production, the brand has built a solid presence across Europe and the United States — and continues to grow globally. If you're passionate about shaping meaningful stories and building emotional connections between brand and community, this is your chance to make an impact and join them as a Head of Comms & Digital .

Key Languages :

* Native level of Spanish & Catalan
* Full proficency level of English

Main Responsibilities :

* Managing and mentoring the Communications & Digital team, including content, PR, influencer partnerships, events, social media, and paid campaigns.
* Creating and implementing the annual communications roadmap with clear objectives, timelines, and KPIs.
* Leading launch strategies for new collections and capsule drops in collaboration with Product, Design, and Sales.
* Leading media buying strategies for both digital and traditional channels in seasonal and brand-building campaigns.
* Overseeing the department budget, maximizing efficiency, and driving strong returns on all communication investments.
* Supporting international markets with localized communication and digital actions tailored to specific audiences.
* Making data-informed strategic decisions and ensuring smooth execution, performance monitoring, and reporting.

Core Skills / experience :

* University degree in Communications, Marketing, Advertising, or a related field.
* Minimum of 5 years in a senior communications or marketing position, ideally within fashion, lifestyle, or consumer goods. Agency experience is a plus.
* Proven track record of leading teams and cross-functional projects.
* Deep knowledge of digital ecosystems, media planning, PR, and experiential marketing.
* Strategic thinker with strong analytical and writing skills.

What's on offer :

* Hybrid working model (4 days at the office + 1 day from home)
* Medical insurance after 6 months
* Flexible schedule – Start between 7 : 30–9 : 30 (Mon–Thu), and enjoy early Friday finishes.
* Intensive summer schedule – shorter working hours during July and August.

Our recruitment process? :

* Step 1 : Interview with our Recruiter to get to know you better!
* Step 2 : Interview with HR.
* Step 3 : Interview with Trade Marketing Director
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