You will develop and execute a regional tactical marketing plan for EMEA, ensuring alignment with the strategic goals of the Food Science Division.
Your Impact :
* Develop and execute regional tactical marketing plans for EMEA, aligned with divisional goals.
* Propose, manage, and participate in local events, tradeshows, workshops, and webinars.
* Prepare and deliver customer presentations as appropriate, aligned with divisional positioning and messaging.
* Generate regional campaigns and promotions after validation by a global tactical marketing manager.
* Create local sales tools as required, following validation by the global tactical marketing manager.
* Measure ROI of tactical plan elements.
* Contribute to the division's eMarketing program (SEM, SEO, SMM).
* Support internal sales teams to establish Bio-Rad’s presence in the industry.
* Assist sales and business development managers in identifying new customers and developing markets.
* Help build, maintain, and segment the CRM database.
* Provide regional competitive feedback.
* Offer insights on regional strategies for new product development and competitor activity.
* Manage relationships with Key Opinion Leaders in collaboration with strategic marketing and sales teams.
What You Bring :
* Education in marketing / sales, microbiology, molecular biology, or food safety.
* 3-5 years of professional experience in marketing and / or sales.
* At least 5 years of experience in a marketing or sales role within the Food Science sector.
* Fluency in English; proficiency in a second language (French, German, Italian, or Spanish) is preferable.
* Self-motivated, credible, and capable of managing activities that drive sales and profitability throughout the product lifecycle.
* Strong presentation, communication, and influencing skills.
* Ability to work effectively across organizational boundaries, with cultural awareness and sensitivity.
* Well-organized, autonomous, and proactive.
Who We Are :
Bio-Rad has spent 70 years advancing science and healthcare. As a top five life science company, we develop, manufacture, and market high-quality research and clinical diagnostic products, helping people live longer, healthier lives. Recognized as a best place to work, we foster a collaborative, global environment where employees are supported to build careers and drive meaningful change.
Benefits :
Our total rewards program offers value, quality, and inclusivity, supporting the health, wealth, and wellbeing of our employees and their families. Benefits include :
* Life and accident insurance
* Employment pension plan after one month
* Annual bonus
* Field-based working model
* Free parking
* Full-time, permanent contracts
* Locations in Madrid, Milan, Munich, or France
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