Paid Media Manager - Flora Queen
Build Intelligent Advertising: Where AI Meets Performance Marketing
About Flora Queen
Flora Queen is a global e-commerce company specializing in international flower and gift delivery, operating across more than 100 countries. With over two decades of experience in online gifting, we're evolving into a technology and data-driven platform that empowers customers to celebrate life's most meaningful moments.
At the heart of our mission is a simple but powerful promise: we make people smile. By combining emotional intelligence with machine learning, we aim to remove the anxiety from gifting – making it effortless, timely, and deeply personal.
Our platform is designed to show the right gift to the right person at the right time. Flora Queen is not just a flower company – we're a celebration engine, built to scale joy globally.
The Challenge
This is not a traditional paid media role. Your mission is to build and automate an AI-powered paid advertising operation that scales intelligently across markets and channels.
You won't just manage campaigns – you'll engineer systems. The goal: automated bidding strategies, AI-generated creative at scale, intelligent audience building, and real-time optimization that runs 24/7 with minimal manual intervention.
Your Channels – Each an Automation Opportunity:
Google Ads – Build automated bidding systems, AI-powered search campaigns, and Performance Max optimization across 9 languages and 100+ markets
Meta (Facebook/Instagram) – Design intelligent audience engines, automated creative testing, and dynamic catalog advertising
Additional Channels – Explore and scale Tik Tok, Pinterest, Microsoft Ads, and emerging platforms as opportunities arise
Reporting & Attribution – Create automated dashboards and AI-assisted analysis that surface insights without manual digging
Who You Are
You're a performance marketer who thinks in systems, not just campaigns.
You've gotten your hands dirty building automations, scripts, and workflows that make paid media more efficient. You understand that the future of advertising is AI-assisted – and you're already there. While you'll work alongside a CMO and have developer support when needed, you're a builder who can prototype, test, and iterate independently.
You bring:
3+ years managing paid media budgets of €300 K+ monthly across Google and Meta
Hands-on experience with automation tools (Google Ads Scripts, Meta Rules, Make/Zapier, or custom solutions)
Proven track record of improving ROAS or reducing CPA through systematic optimization
Comfort with AI tools for creative generation, audience insights, or bid optimization
Experience with e-commerce advertising (product feeds, dynamic ads, catalog campaigns)
Strong analytical skills – you live in spreadsheets and dashboards
Understanding of attribution models and how to measure incrementality
Your style:
Builder mentality: you automate before you scale manually
Data-obsessed: decisions backed by numbers, not gut feeling
Curious experimenter: always testing new channels, formats, and approaches
Detail-oriented but strategically minded
Self-directed: you don't wait to be told what to optimize
The Team
You'll be part of a small, hands-on marketing team reporting to the CMO. We're building a "human in the loop" operation where AI and automation handle the heavy lifting, and smart humans make strategic decisions. Everyone on the team builds – no one just manages.
What We Offer
Ownership of the channel – Full autonomy to build paid media the right way
Growth path – Clear trajectory as the company scales, with increasing responsibility
Performance-based compensation – Base salary plus significant variable tied to results
Learning environment – Budget for tools, courses, and experimentation
Remote-friendly – Barcelona-based or fully remote within compatible time zones
Location
Barcelona or Remote (EU time zones preferred)
Ready to build the paid media engine of the future?
If you believe advertising should be intelligent, automated, and continuously optimizing – and you have the skills to make it happen – we want to hear from you.
Apply now. Let's scale joy together.