Overview
This is a temporary 7-month contract. The Geo Marketing Manager is responsible for supporting local marketing efforts in the area(s) they are in. They will be responsible for translating the EMEA marketing strategy, executing it and working with local connectors and the internal Foot Locker team to optimize it throughout the year. This is the perfect role for an individual who can leverage their own network, manage and develop cultural partnerships across basketball, football, music, and gaming, translating existing (and new) brand connections into exciting experiences. The Marketing Manager activates at hyper local level, creating relevant connections with local communities as well as champion our brand’s values on the ground, amplifies our voice and supports local initiatives. It is important that this person is innovative, reliable and influential.
Responsibilities
Translates and localize EMEA marketing strategies (Campaign/Retail/PR/Social Media)
Leads “Brand Distinction” initiatives across Culture of Sports & Sneaker Culture
Manages local partnerships across consumers passion points
Continually assess and capture local Sneaker Culture ecosystem.
Works in collaboration with EMEA market research to understand & act on consumer insights.
Supports the execution of Vendor & Brand campaigns throughout all consumer touchpoints
Leads the programming of experiences and events in the market, in collaboration with HQ
Facilitates content creation (campaign based, event based, SOME)
Leads local social channels in collaboration with the EMEA HQ team.
Build community and drive local marketing activations
Own the building and optimization of local partnerships and community engagement plans to drive awareness and usage of Foot Locker locations as community and cultural hubs
Recommend experiences to engage with customers by using core brand attributes and knowledge of local market and customer
Coordinate and develop (in collaboration with the HQ Marketing team) Foot Locker's regional social media