Role Overview The Retail & Dealer Marketing Manager will be responsible for leading and coordinating all dealer marketing initiatives across Spain, ensuring strong alignment between national strategy and local execution within the dealer network. This role is critical in driving brand visibility, showroom traffic, lead generation, and retail performance, while ensuring full compliance with brand guidelines and campaign standards across all touchpoints. The position requires a strong understanding of the Spanish automotive market, dealer network dynamics, and retail marketing execution, as well as excellent stakeholder management and operational control capabilities. Key Responsibilities 1. Dealer Marketing Strategy & Network Management • Develop and implement retail marketing strategies tailored to the Spanish dealer network to drive traffic, leads, and sales. • Act as the main point of contact between Geely Auto and the dealer network for all marketing-related topics. • Ensure alignment between national campaigns and local dealer execution. • Provide dealers with marketing toolkits, assets, and clear activation guidelines. • Drive consistency and best practices across all dealerships. 2. Retail Activation & Local Marketing • Support and guide dealers in the execution of local marketing initiatives (events, partnerships, activations, product placements, etc.). • Ensure local campaigns are aligned with brand positioning and national strategy. • Identify opportunities for high-impact local activations to increase visibility and engagement. • Coordinate in-dealership events, openings, launches, and commercial activations. 3. Retail Communications & Promotions • Develop and manage retail campaign calendars (monthly, quarterly, yearly) aligned with marketing and commercial objectives. • Coordinate the rollout of retail o