Search Engine Optimization Technical Analyst
We are seeking a highly skilled and technically proficient SEO Analyst to join our growing digital marketing team. The ideal candidate possesses a deep understanding of search engine algorithms, technical SEO best practices, and a passion for driving organic traffic growth. This role requires a strong analytical mindset, a data-driven approach, and the ability to collaborate effectively with various teams, including development, content, and marketing.
Job Responsibilities:
* Conduct comprehensive technical SEO audits to identify and resolve website issues hindering search performance.
* Analyze website architecture, internal linking structures, and other technical elements to provide recommendations for optimization.
* Perform in-depth keyword research, competitive analysis, and content gap analysis to identify opportunities for improved organic visibility.
* Collaborate with web developers to implement necessary technical SEO changes, ensuring proper site indexing and crawlability.
* Monitor and analyze website traffic, rankings, and other key performance indicators to track progress and identify areas for improvement.
* Optimize website content for relevant keywords and search intent, while maintaining a user-centric approach.
* Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.
* Utilize SEO tools and technologies (e.g., Google Search Console, SEMrush, Ahrefs) to conduct analysis and track performance.
* Generate regular reports on SEO performance, providing insights and recommendations to stakeholders.
* Collaborate with the content team to ensure SEO best practices are incorporated into content creation and optimization strategies.
* Work closely with the marketing team to align SEO efforts with overall digital marketing campaigns.
Technical Qualifications:
* Proven experience (5+ years) as a Technical SEO Analyst or similar role.
* Strong understanding of HTML, CSS, JavaScript, and other web development technologies.
* Deep knowledge of search engine algorithms and ranking factors.
* Experience with website crawling and indexing tools (e.g., Screaming Frog, DeepCrawl).
* Proficiency in keyword research and competitive analysis tools (e.g., SEMrush, Ahrefs…).
* Expertise in on-page and off-page optimization techniques.
* Familiarity with website analytics platforms (e.g., Google Analytics, Adobe Analytics).
* Experience with log file analysis and server-side SEO optimization.
* Understanding of site speed optimization principles and techniques.
* Knowledge of schema markup and structured data implementation
Desired Skills:
* Experience with mobile SEO and responsive design optimization.
* Familiarity with international SEO and localization best practices.
* Knowledge of SEO A/B testing and experimentation methodologies.
* Experience with data visualization tools and techniques.
* Excellent communication and presentation skills.
* Ability to work independently and as part of a team.
* Strong analytical and problem-solving abilities.
* Passion for staying up-to-date with the ever-evolving SEO landscape.
What We Offer
* Permanent contract through Hays.
* Flexible remote working model, with one day per month on-site at the office in Sant Cugat del Vallès (Barcelona area).
* Travel expenses fully covered by the company.
* Competitive salary package.
If you are interested in working in an international environment and contributing to the global SEO strategy, optimization, and quality of digital content, we would love to hear from you.