In this role, you will lead the development and execution of localized marketing strategies across Southern Europe, with a strong focus on driving brand awareness, demand generation, and revenue growth. You’ll act as a key connector between regional strategy and local market needs, ensuring campaigns resonate effectively with target audiences. Working in a fast‑paced, international environment, you will collaborate closely with cross‑functional teams including sales, product, and partnerships. This position offers a high level of ownership, allowing you to shape go‑to‑market initiatives and optimize performance through data‑driven insights. It’s an exciting opportunity for a commercially minded marketer who thrives on balancing strategic vision with hands‑on execution in a dynamic, tech‑driven landscape.
Accountabilities
* Develop and execute localized marketing strategies aligned with broader European objectives
* Drive brand awareness and lead generation through integrated digital and offline campaigns
* Adapt messaging, branding, and content to fit regional market needs while maintaining consistency
* Create and manage content across channels including blogs, email campaigns, and social media
* Support and coordinate events such as trade shows, partner activations, and industry engagements
* Manage public relations initiatives and external agency relationships
* Collaborate closely with sales, product, and partnership teams to align on priorities and targets
* Provide localized tools and materials to support reseller and commercial teams
* Analyze market trends, customer insights, and competitive landscape to inform strategy
* Manage budgets, track KPIs, and continuously optimize campaigns for performance and ROI
Requirements
* Minimum of 5 years of experience in marketing, ideally within B2B or technology‑driven industries
* Proven experience executing multi‑channel marketing campaigns across digital and offline platforms
* Strong analytical skills with the ability to translate data into actionable strategies
* Experience working in international and matrixed organizations
* Native‑level Spanish and fluent English required; additional European languages are a plus
* Bachelor’s degree in Marketing, Business, or a related field
* Background in payments, fintech, or point‑of‑sale industries is advantageous
* Strong strategic thinking combined with hands‑on execution capabilities
* Excellent communication and stakeholder management skills
* Results‑driven mindset with strong project management abilities
* Ability to balance regional alignment with local market autonomy in a collaborative environment
Benefits
* Competitive salary package aligned with experience and market standards
* Opportunity to work in a fast‑growing, international and technology‑driven environment
* Flexible working arrangements supporting work‑life balance
* Exposure to cross‑functional collaboration and high‑impact projects
* Professional development opportunities and career growth potential
* Inclusive and diverse workplace culture
* Access to industry events, networking opportunities, and learning resources
#J-18808-Ljbffr