BettingJobs is working with a leading iGaming provider hiring for a Product Marketing Manager to join their team based in Lisbon.
Sea uno de los primeros solicitantes, lea la descripción completa del puesto a continuación y luego envíe su candidatura para que sea considerada.
Responsibilities:
* Manage and optimize content across all PESO channels (paid, earned, shared, owned)
* Improve CTA placements and overall conversion flow across content assets
* Execute and optimize content distribution and user activation strategies
* Track and analyze performance metrics (OR, CR, content reach, reprints) and implement improvements
* Own and continuously update website and social media content aligned with SEO and growth goals
* Coordinate cross-functionally with content, marketing, business development, and legal teams
* Identify new opportunities for placements, partnerships, and media exposure
* Work with key Media, managing media buying
* Improve content production workflows for better speed and quality
* Manage and oversee content delivery from external contributors and subcontractors
* Refresh and optimize evergreen content and creative assets
Requirements:
* Strong Experience in B2B with Game Providers / Live Games / Slots Aggregator
* 4+ years of experience in marketing
* Strong experience in digital and lead-gen marketing
* Solid understanding of content marketing, xohynlm SEO, PR, and brand comms
* Experience working with external stakeholders, such as SBC, SiGMA, EGR, IGA, GGA, etc.
* Ability to work with briefs and deliver ready-to-publish content
* Experience with marketing tools and performance tracking
* Strong organizational skills and ability to manage multiple stakeholders
* Affiliate marketing/reputation management experience is a plus
* English: B2/C1+ (fluent), additional languages are a plus