PbWHAT’S THE PROJECT ? /b /ppThe project is to bring your experience and creativity to a btech company transforming how healthcare professionals manage their clinics /b, and take ownership of all marketing activity for the bSpanish market /b. /ppWith a strong presence in the healthcare software sector, this company is ready to accelerate growth through strategic and data-driven marketing. From patient management platforms to digital tools for clinic workflows, they offer innovative solutions — and now it's your job to bmake sure the right people hear about them /b. /ppbr/ppbWHAT’S YOUR ROLE IN THIS ? /b /ppYou will bdesign and execute the full marketing strategy /b in Spain, aligned with the company’s business goals. You’ll take the lead on launching and managing campaigns (online and offline), generating leads, nurturing customer relationships and supporting the brand’s positioning in the Spanish healthcare space. /ppThis is a cross-functional role, working closely with product, sales and design to ensure bbrand consistency /b and messaging impact. You’ll also be in charge of bmonitoring marketing performance /b, managing the budget, and continuously optimizing based on results. /ppbr/ppbMORE PRECISELY, YOU WILL /b /pullibDefine and lead the marketing strategy /b for Spain, focusing on growth, revenue, and customer success. /liliDesign and execute bself-service marketing campaigns /b that drive upselling and cross-selling through our platform. /liliOversee bmulti-channel campaigns /b (digital, content, email, SEO/SEM, automation) to acquire, engage, and retain customers. /liliOptimize the bcontent and product experience /b for AI-driven recommendation engines and assistant-based searches. /liliTrack bKPIs and ROI /b, manage budgets, and continuously optimize marketing performance. /liliCollaborate with bproduct, sales, and design teams /b to ensure alignment between marketing strategy and business objectives. /li /ulpbr/ppbOK, AND WHAT DO YOU NEED ? /b /pulli+6 years of experience in a bstrategic marketing role within the SaaS/tech industry /b (B2B strongly preferred). /liliProven expertise in bdemand generation, inbound marketing, and marketing automation /b. /liliStrong experience with bCRM systems, marketing automation tools, and digital analytics /b. /liliTrack record in bdriving growth through product-led or self-service marketing initiatives /b. /liliAbility to boptimize content for AI-driven responses /b (ChatGPT, Gemini, Claude, etc.) to maximize visibility and engagement. /li /ul