As Brand Manager, you will be responsible for leading Monday’s brand strategy. We have a team of 50 people and 11 centers located in Barcelona, Madrid, Málaga, Andorra, and Lisbon. Your mission will be to develop the Monday brand, differentiating it from the competition and increasing its value and recognition in the market. Your ultimate goal will be to ensure that Monday is perceived as the top choice in the flex space sector and contributes to the overall success of the company.
REQUIREMENTS
* 4-5 years of experience in brand management, preferably in the Consumer Goods and Hospitality sectors.
* Experience in creating and executing marketing and communication strategies across both online and offline channels.
* Experience in briefing and overseeing digital marketing campaigns, including Google Ads, SEO, and social media through external agencies.
* Excellent communication skills to convey the brand’s value proposition in a compelling way
* Strong team player, collaborating with various departments and external agencies.
* Creative and strategic skills to position the brand innovatively : knowledge of branding, graphic design, and visual identity management.
* Proficiency in market and competitor analysis tools : ability to analyze marketing metrics and make data-driven strategic adjustments.
* Willingness to travel (Spain, Andorra, and Portugal).
* Degree in Business Administration, Marketing, Advertising, Communication, or related fields.
* Languages : Catalan, Spanish, and English. Full proficiency.
So... What will I do?
Brand Management
* Define and execute the global brand strategy for Monday, ensuring it reflects our identity, mission, and vision.
* Establish and maintain Monday’s position as a benchmark in coworking spaces, highlighting its value proposition against competitors.
* Conduct competitor research and analysis to identify differentiation opportunities and adjust the brand strategy based on trends in the flex space sector and the needs of the Monday community.
* Manage the brand’s reputation by addressing community feedback and adjusting marketing and communication strategies based on the needs of the workers.
* Ensure that Monday centers reflect the brand’s values and provide a user experience aligned with Monday’s identity.
* Guarantee brand consistency in Monday’s visual identity (logo, typography, colors) across all centers, promotional materials, and digital platforms.
Brand Communication
* Develop and implement the communication strategy to reinforce Monday’s positioning, using both online and offline channels.
* Oversee marketing campaigns in collaboration with external agencies to attract new clients, including digital campaigns (Google Ads, SEO) and advertising in relevant media outlets.
* Manage social media content creation that strengthens Monday’s image as a leader in the flex space sector, increasing engagement and brand visibility.
* Collaborate with operations and sales teams to ensure all operational and commercial activities are aligned with the brand identity, attracting both companies and freelance professionals to our Monday centers.
* Coordinate advertising agencies, designers, and other providers to create creative campaigns that reinforce the brand’s identity.
What do we offer?
* Permanent contract.
* Full-time position, 40 hours per week, Monday to Friday.
* Immediate incorporation.
* Opportunities for professional growth and development at Monday #TheFutureOfWork.
* Work in the best offices in Barcelona, in any of our centers, with comfortable common areas, large terraces, sea views, and a gym ️️.
We count on you to turn Mondays around! #MondayStateOfMind
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