Marketing manager

Location: Barcelona (hybrid role)

Reports to: CEO/CRO

About the Company

Payzaar is an innovative startup in the FinTech/HRTech space, founded by a group of executives from companies like Oracle, ADP, Accenture and BCG. We are disrupting the $50 B global payroll industry with the first open marketplace that connects multinational companies with local payroll experts anywhere in the world. Payzaar has been recognized as an innovative pioneer in the Payroll/HR space by leading analyst firms like Gartner, NelsonHall and ISG. We are backed by strong investors both in Europe and Silicon Valley.

About the Role

We're looking for a strategic and creative Marketing Manager to elevate our brand presence and accelerate lead generation across target markets. This role blends strategy and execution — ideal for a results-driven marketer who thrives at the intersection of storytelling, product positioning, and data-driven decision-making.

Key Responsibilities

• Define and execute the overall marketing strategy aligned with company growth objectives.
• Develop high-impact thought leadership content , showcasing insights, innovation, and expertise in the B2B SaaS space.
• Lead product marketing initiatives —from positioning and messaging to go-to-market campaigns for new features and launches.
• Plan and manage integrated campaigns and events (digital and physical) to strengthen brand recognition and generate qualified leads.
• Collaborate closely with Sales, Product Management, and Customer Success teams to ensure consistent messaging and joint initiatives.
• Coach and lead marketing team members, fostering a high-performing, data-informed, and creative culture.
• Track performance metrics across campaigns and channels, analyze results, and continuously optimize strategies for impact.

About You

• 5+ years of experience in B2B marketing, preferably in SaaS or enterprise software.
• Proven experience developing and executing thought leadership and content marketing programs.
• Strong understanding of product marketing principles, funnel metrics, and digital campaign management.
• Excellent communication and leadership skills, with the ability to influence across teams.
• Data-driven mindset and proficiency with modern marketing automation and CRM tools.

Why Join Us

This is a rare opportunity to shape the brand narrative and marketing strategy of a growing SaaS platform and make a measurable impact across every stage of the marketing funnel. You'll join an international team representing more than 10 different nationalities and a dynamic, collaborative environment that values initiative, creativity, and results.