Senior Copywriter
Perfil buscado (Hombre/Mujer)
The Senior Copywriter for the Luxury Sector, fluent in English, will be part of the Marketing Department and report directly to the Marketing Director. The role's responsibilities include:
* Developing and implementing a comprehensive, omnichannel content strategy to ensure consistent brand messaging across all touchpoints.
* Overseeing, executing, and managing content creation, including copywriting for articles, videos, newsletters, social media, and advertising materials (both online and offline), with a focus on well-being, longevity, nutrition, and luxury lifestyle topics.
* Updating brand communication texts across platforms such as websites, presentations, apps, ensuring they reflect the brand's evolution, products, and industry trends in luxury and wellness.
* Collaborating with creative, marketing, digital marketing, and scientific teams to align content with the latest scientific research and industry trends.
* Maintaining the brand's tone, voice, and narrative to be aspirational and sophisticated, suitable for a high-profile audience.
* Working with the SEO team to optimize content for search engine visibility without compromising quality.
* Staying informed about luxury content and wellness trends to keep the brand at the industry forefront.
The ideal candidate will have:
* A minimum of 5 years of experience in content creation and management for luxury brands, preferably in health, wellness, or lifestyle sectors.
* Strong project leadership and management skills for multiple content initiatives.
* Deep understanding of health, wellness, longevity trends, and their connection to luxury lifestyles.
* Excellent writing and editing skills in English and Spanish, with attention to detail and a refined, sophisticated style.
* Ability to work proactively in a dynamic, results-oriented environment.
* Knowledge of content management tools, SEO, and data analysis.
* Experience working on international campaigns with global audiences is a plus.
Company dedicated to well-being and personal care based in Madrid.
Offering career development opportunities.
Keywords: marketing, SEO
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