Crm executive

On average it takes 5 minutes to apply for this role. Kick-start your career in the online gaming world and experience the very latest in technology and innovation. If you see yourself as an out-of-the-box thinker, a technical mastermind, an outstanding creative, or a mind-boggling number cruncher, we’d like to welcome you to the Betway family. Our global customer base is growing, and we need your skills to support us on this exciting journey.

Who we are: We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. Betway aims to become the global leader in online sports betting and casino. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are expanding continually.

Who we’re looking for: We’re on a journey of growth and innovation and seek passionate, driven individuals to join us. Betway offers a supportive environment where your skills can flourish and your career can soar. Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you: We’re building experiences that wow our customers with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

• You’ll take ownership of work that gives us our competitive edge, including: Execution and ownership of sports CRM campaigns for respective market/s.
• Managing the sports automated lifecycle, ensuring onboarding, active and reactivation campaigns are regularly optimised, tested and reported on to maximise KPIs.
• Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals.
• Owning and executing large event-based campaigns (e.g., World Cups/Euros) used in both acquisition and retention channels.
• Executing additional ad hoc campaigns around cross-sells and sponsorship activation giveaways.
• Managing a range of communication tools – email, SMS, push notification, in-app messaging.
• Managing content creation with the help of the creative department.
• Ensuring the Betway websites are up to date and optimised, particularly the app and mobile site.
• Regular competitor analysis to better understand our market positioning.

• Clear, confident communication (written and verbal), with the ability to break down complex ideas.
• A collaborative mindset, working smoothly with cross-functional teams to hit shared goals.
• Strong organisational skills and the ability to manage multiple projects without dropping the ball.
• Exceptional attention to detail and a commitment to high-quality work.
• Adaptability – you stay sharp, productive and positive in fast-moving environments.
• Passion for CRM and data insights.
• Project management and delivery focus.
• Fluency in both Spanish and English.

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in online gaming or casino industry with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• Experience in developing and executing customer retention strategies.
• Knowledge of sports betting.
• Exposure and good knowledge of a content management system.

Our culture is underpinned by core values and behavioural competencies. These include adaptability, ownership and accountability, initiating action, resilience, team orientation, integrity and innovation. These competencies are essential for all employees to embed in and drive our culture forward.

We invest in your growth and wellbeing so you can bring your best. Our learning and development programmes provide tools, training and opportunities to level up fast. Our Performance tool offers meaningful feedback to support your development. Our Employee Assistance Programme provides resources for you and your family. Health insurance, life assurance, income protection, and a pension scheme are available. Ready to feel superclass? At Super Group, your experience matters. If you do not hear from us within 2 weeks, please assume your application has not been successful.

Betway Group is a proud member of Super Group, listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of entertainment across sports betting, casino and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain and London are expanding. By developing and utilising the latest technologies, we remain at the forefront of online gaming, providing innovative and interactive experiences in a fair, safe and responsible environment. Our people are forward-thinking, team-players from diverse backgrounds. If you can imagine yourself in a collaborative environment where everything is possible, Betway could be the place for you.