The Opportunity
We are seeking a dynamic Global Marketing Manager to lead our biostimulants portfolio on the world stage. This is a rare opportunity to build a global brand from a strategic vantage point, drive international campaigns, and shape the future of sustainable agriculture — all while enjoying a flexible hybrid setup based in Spain.
What You'll Do Global Brand Strategy & Content Management
- Define and execute global brand positioning, value propositions, and visual identity for our biostimulants product line
- Manage the content ecosystem: multilingual websites (English/Spanish/Chinese), product brochures, technical white papers, case studies, and demo videos
- Lead LinkedIn, Twitter, and YouTube organic social strategy to amplify our voice in agtech
Event Leadership & Execution
- Oversee participation in 6+ international agri-events annually (SIVAL, AGRITECHNICA, World Agri-Tech, Agrishow, and more)
- Own end-to-end event logistics: booth design, sample preparation, freight, on-site reception, and post-show lead follow-up
- Organize monthly webinars, product launches, and customer appreciation events
Regional Market Support
- Partner with country sales managers to deliver localized promotional toolkits (competitive comparison sheets, PPT templates, campaign playbooks)
- Support distributor training and field demo events with collateral and media coordination
- Deliver quarterly competitive intelligence reports on global agri-marketing trends
Digital Marketing & Lead Generation
- Manage Google Ads and LinkedIn Ad campaigns, optimizing for ROI
- Track MQLs through website analytics, email marketing (EDM), and CRM, ensuring seamless handoff to sales
Budgeting & Performance Metrics
- Build and manage the annual marketing budget (events, content production, digital ads, etc.)
- Track KPIs: brand impressions, event-acquired leads, content downloads, website traffic growth, and cost per conversion
What You Bring Essential Qualifications
- Bachelor's degree or higher in Marketing, Agricultural Economics, Plant Nutrition, Advertising/Communications, or a related field
- 3–5 years of B2B global marketing experience in agri-inputs (biostimulants, specialty fertilizers, crop protection) or adjacent industries (horticulture, ag‑biotech)
- Proven track record: independently managed at least 2 international agri-events from planning to post‑event follow-up
Language Proficiency
- English: Fluent (must — for drafting press releases, liaising with international vendors, hosting webinars)
- Spanish: B2 or above (strongly preferred — for coordinating with local design agencies, print shops, event contractors, and collaborating with Latin American markets)
- Portuguese or French: A plus
Technical Skills
- Proficient with digital marketing tools: Google Analytics, HubSpot/Mailchimp, Canva/Adobe Creative Suite (basics)
- Strong command of social media analytics on LinkedIn, YouTube, and Facebook for Business
- Working knowledge of EU and major‑market regulatory labeling requirements for biostimulants/fertilizers (to ensure compliant promotion)
Soft Skills
- Comfortable working across time zones (APAC, Americas) with flexible scheduling
- Exceptional project management — capable of juggling 5+ concurrent initiatives
- Willing to travel internationally 30–40% of the time (primarily Europe, Americas, and Latin America for shows)
Nice-to-Haves
- Existing relationships with agri‑KOLs or industry associations (EBIC, New Ag International, etc.)
- Video scriptwriting or basic editing capabilities
Why Join Us?
- Strategic Impact: Build a global brand from the ground up, backed by a publicly traded industry leader with deep R&D; heritage.
- Global Exposure: Represent the company at premier industry events worldwide and work alongside a truly international team.
- Flexible Work Model: Hybrid setup (remote + Madrid office) designed for work‑life balance.
- Career Growth: Be at the forefront of the rapidly expanding biostimulants sector, with opportunities to shape general strategy.
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