Experteer Overview
In this role you will lead the strategic development and full brand management of infant nutrition brands in Spain, aligning with global/ regional strategies to drive short- and long-term sales and profitability. You will develop local marketing plans and manage the budget to support growth, while collaborating with cross-functional teams. You will oversee innovation and product development with general/ regional partners and gather market insights through field visits. This position offers impact on category strategy and the opportunity to shape infant nutrition in a leading global FMCG.
Compensaciones / Incentivos
• Lead the strategic development and full brand management of Infant Nutrition brands (routine formulas, digestive solutions, allergy and metabolic portfolios).
• Develop and implement local marketing plans aligned with global/ regional strategy to maximize sales and profitability.
• Prepare and present the Annual Brand Plan including challenges, growth strategies, and budget management.
• Manage sampling programs and develop scientific/promotional materials for healthcare professionals.
• Lead innovation, renovation, and product development projects coordinating with global/ regional teams as Marketing Project Manager.
• Collaborate with Sales, Trade Marketing, Finance, Supply, Media, and Market Intelligence to define pricing, promotion, and distribution strategies and execute the Trade Marketing plan.
• Conduct regular field visits to hospitals and pharmacies to gather market insights for strategic decisions.
• Manage the Pu0026L of assigned brands, including tracking marketing investment and financial impact.
Responsabilidades
• 4 years of Marketing experience in Consumer Healthcare.
• Bachelor's degree in Marketing or related fields.
• Fluent in English and Spanish.
• MS Office, PowerPoint (PPTX) and Excel.
• Leadership qualities in influencing and challenging business strategy.
Requisitos principales
• Parental benefits
• Employee Assistance Program
• Life insurance for all employees
• Global share plans
• Short-term incentives
• Pay-for-performance rewards