About Us
At Leadtech, we've been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we're united by a passion for creativity and collaboration. We specialize in delivering user‑centric experiences across web and mobile platforms, connecting people to our products like never before. We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting‑edge projects to life.
About the Role
We're looking for a UA Ops Specialist (Apps) – a Paid User Acquisition expert who has spent years running mobile campaigns and now wants to bring that experience to the technical and operational side of growth. Instead of optimizing bids daily, you’ll partner with our UA Managers and act as the martech ambassador, ensuring every event, postback, and parameter is correctly implemented so performance is measured accurately.
You’ll work side by side with our Web UA Ops Specialist and Web MarTech Specialist, forming a cross‑functional unit that keeps UA stitched together across Web, App, and everything in between. This role is ideal for someone with 5+ years of hands‑on experience running App UA campaigns who now wants to focus on ops, measurement, and future‑proof attribution.
Requirements
* 5+ years of proven, recent hands‑on experience running paid UA campaigns for mobile apps.
* Proven expertise across the main paid UA channels for apps:
o Search (UAC + ASA): Solid experience with Google App Campaigns, Apple Search Ads, and campaign optimization for tROAS and pLTV.
o Social (Meta + TikTok): Advanced experience with Meta Ads and TikTok Ads, including AEM vs. SKAN, CAPI, and data‑driven insights.
o Programmatic: Broad experience with AppLovin, Unity Ads, Moloco, Mintegral, Liftoff, etc., and fraud prevention.
o Non‑traditional networks: Experience testing X Ads, Reddit Ads, or other alternative networks.
* Understanding of the subscription app business: trials, renewals, cancellations, churn, and the full spectrum of app revenue metrics.
* Deep MMP knowledge (e.G., Appsflyer) with data extraction, reporting, and attribution analysis.
* Strong Firebase fluency: connecting Firebase events to Google Ads and GA4 for optimization.
* Curiosity about Connected TV (CTV) and its role in subscription growth.
* Fluent English, with an additional language a plus.
Big Plus
* Server‑to‑server integrations (S2S postbacks, advanced SKAN setups).
* SQL querying (BigQuery, Databricks) to validate MMP data vs. warehouse truth.
* ASO knowledge and impact on organic installs.
* Cross‑pollination: interest in Web UA Ops & MarTech, sharing app knowledge.
* Awareness of emerging CTV channels.
Our Values In Action
* Level up – share smarter Web2App tracking ideas with the team.
* See it, fix it – promptly address misaligned tracking or A/B tests.
* Always ahead – stay ahead of ATT tightening, SKAN 5, etc.
* Now means now – resolve CAPI issues immediately.
* Team spirit – act as the martech ambassador in App UA.
* Ownership – propose solutions when App Campaigns underperform.
Benefits
* Bridge between UA and Tech, bringing deep campaign experience and operational mastery.
* Work hand in hand with Web UA Ops & MarTech to maintain clean, reliable setups.
* Real ownership of UA execution beyond following playbooks.
* Room to grow — new department with fast scaling.
* Future opportunities in ASO uplift, CTV, alternative networks.
* Culture of discussion about CTA vs. VTA, dashboards, and reporting.
* Voice matters – challenge assumptions, speak up when things don’t add up.
Why Join Us?
* Growth & career development: flexible career path, internal training, and annual learning budget.
* Work‑life balance: flex schedule, remote or Barcelona office, free Friday afternoons with a 7‑hour day, 35‑hour workweek in summer.
* Comprehensive benefits: competitive salary, private health insurance, 25 days vacation plus birthday off.
* Unique perks: free coffee, snacks, game room, rooftop terrace, tickets to restaurants and nursery vouchers.
Equal Employment Opportunity
Leadtech is an Equal Employment Opportunity (EEO) Employer. We encourage applications from people with different backgrounds, interests, and personal circumstances. All we need is your high energy, skills, and willingness to be a part of a great project!
Location
Flexible: choose full remote, hybrid, or full office in Barcelona’s Blue Building by the seafront.
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