Overview
Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with more than 20 years of experience in technology applied to Marketing and providing a unique Customer Relationship with focus on Innovation. Omega CRM is seeking a Martech Strategist to grow our martech stack practice, with a holistic approach to customer experience management, marketing automation, personalization and AI with cutting-edge technology and suppliers. The role integrates strategic thinking, problem-solving, and cross-functional collaboration to execute on marketing strategy, drive innovation and business results, and to understand both practical marketing craft and the technology used to enable it. Success will analyze business needs, partner with Omega business development, operations and tech teams, and design evolutive roadmaps to improve Customer Experience maturity for Omega CRM current and potential clients, with a consultancy and pre-sales approach.
Note: This description reflects the original role details without added information.
Responsibilities
* Design, advise and pre-sales of marketing and technology solutions to help OmegaCRM clients evolve in their digital maturity and relationship with their clients.
* Design an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
* Participate in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a focus on business.
* Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools.
* Participate in projects: detailed definition of customer experience improvement strategies with a focus on improving the relationship with consumers in their complete life cycle.
* Research and recommend new marketing technology products. Potentially overseeing training of marketing software and customer adoption.
* Guarantee integration of marketing technology products with non-marketing systems.
* Train and support marketing technology products.
* Understanding of marketing technology products integrations and building blocks.
* Accompany marketing corporate team to demos and client locations.
* Deliver presentations and perform product demonstrations.
* Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.
Knowledge & Skills
* Strong collaboration and communication skills while working with SMEs, C-Levels, PMO and business users/stakeholders to drive business analysis/user requirements.
* Minimum 2 years' experience specifying MarTech/Adtech business development; Consultancy focused. Skilled at translating technology into solutions that solve business problems.
* Understanding of Customer Data Platforms, Marketing Automation Tools, AI tools, Web Analytics, Advertising platforms, etc.
* Strong experience in Campaign/CRM/Direct Marketing, preferably within an agency or consultancy.
* Previous experience within digital advertising.
Will be a plus
* Email marketing, Lead generation and Database management, Paid Media and Customer Segmentation.
* Experience with supporting multiple implementation work-streams simultaneously. Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities.
* Great negotiation, persuasion, and problem-solving skills.
* Exceptional organizational and time management skills.
* Passionate technologist and innovative visionary.
What do we offer
* Permanent contract.
* Flexible Schedule. We make it easy. Balance your professional and personal life.
* Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
* Home Office.
* Flexible retribution (public transport ticket, Ticket restaurant, …).
* Health insurance.
* OMEGA in action. Our commitment to a better society is not just an intention.
About us
We are a digital global company whose mission is to accelerate the business experience (BX) of its customers. In concrete terms, our 360 solutions allow business transformation and acceleration by means of technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics or #Marketing. We target companies from different fields such as: #Retail, #Manufacturing but also #Education, #NonProfit, #NGO etc. We are one of the top 3 partners of #Salesforce in Europe. Our team is composed of more than 580 people of 24 nationalities based in Spain and France, who have wide knowledge and experience that understands business processes and technology while enjoying what it does. Key to our success is the knowledge of our people. We are an innovation and Outstanding Knowledge award-winning, Salesforce Consulting Partner. Our priority is the well-being of the team. We foster a collaborative culture, involved and supported by our company values: #Talent, #flexibility, #commitment and #innovation. We bring them to everything we do. #TogetherWeGrow
Seniority level
* Not Applicable
Employment type
* Other
Job function
* Business Development and Sales
* Industries: Advertising Services
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