PRia Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life. /ppWe believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time. /ppbr/ppbABOUT THIS ROLE /b /ppThe CX Messaging Architect is accountable for the design, implementation and optimisation of the target architecture for outbound servicing communications across email, SMS, WhatsApp and other messaging channels. The role creates a single, coherent view of the outbound contact experience, enabling proactive, personalised and channel optimised messaging that drives self-service, contact avoidance and improved customer engagement. /ppbr/ppbROLES RESPONSIBILITIES /b /pulliDefine and own the target architecture for outbound servicing communications, covering channels, platformdata flows, orchestration and governance. /liliDesign and maintain a single view of the customer contact experience across all outbound channels, ensuring messaging is coordinated, consistent and context aware. /liliPartner with Service Architects, Technology, Data and Compliance to design new servicing related contact experiences that are proactive, relevant and value adding. /liliLead the implementation and configuration of messaging platforms and orchestration tools, ensuring robust integration with core systems (CRM, servicing platforms, analytics, consent and preference management). /liliDevelop and maintain contact policies and decisioning logic (who to contact, when, via which channel, with what message), aligned to business objectives and customer preferences. /liliMonitor performance of outbound journeys and campaigns (engagement, conversion, digital adoption, self-service, contact avoidance, optouts) and drive continuous optimisation. /liliChampion experimentation and test and learn (A/B, multivariate testing) on content, timing, sequencing and channel mix to improve engagement and reduce avoidable inbound demand. /liliEnsure all messaging experiences comply with security, privacy, consent, spam and regulatory requirements, in partnership with Information Security, Legal and Compliance. /liliEstablish and maintain standards, templates and design patterns for servicing communications to ensure quality, clarity and consistency. /liliAct as the primary point of contact for outbound messaging vendors and technology partners, managing roadmaps, issues and commercial considerations. /liliProvide subject matter expertise and guidance to product teams and squads on how to best leverage outbound messaging to support journeys and reduce friction. /li /ulpbr/ppbPOSITION REQUIREMENTS /b /pulliExperience in marketing technology, communication platforms like Iterable, CRM, or customer engagement architecture, ideally in a large consumer or service led organisation. /liliStrong understanding of messaging channels (email, SMS, WhatsApp and other OTT / push channels), their technical capabilities, constraints and best practice use cases. /liliDemonstrated experience designing and implementing cross channel contact architectures or orchestrated communication journeys. /liliSolid grasp of data flows, events, and decisioning required to drive context aware, automated messaging (e.g. triggers from servicing transactions, behavioural signals). /liliComfort working with technical teams on integration patterns, APIs and platform configuration, while also collaborating with CX and business teams on customer journeys and content. /liliFamiliarity with consent, preference management, privacy and anti‑spam regulations relevant to outbound messaging. /liliAnalytical and experimentation mindset, with experience using data and testing to optimise engagement and reduce unnecessary contact. /liliStrong stakeholder management and communication skills, able to bridge business, CX, technology and compliance perspectives. /li /ulpbr/ppbMEASURES OF SUCCESS /b /pulliIncrease in engagement with servicing related outbound messages (opens, clicks, completion of desired self-service actions). /liliReduction in avoidable inbound contact driven by improved, proactive and clear outbound messaging. /liliGrowth in digital / self-service adoption attributable to outbound journeys and nudges. /liliConsistent, coherent contact experience across channels, evidenced by reduced customer complaints about messaging and clearer sequencing of communications. /liliRobust compliance with security, privacy, consent and regulatory requirements, with low incident rates and successful audits. /liliImproved unit economics of servicing communications /li /ulpbr/ppbPERKS BENEFITS /b /pulliFlexible Retribution /liliMeal Voucher /liliEmployee Stock Purchase Plan /liliPaid Vacation / Sick Leave /liliHybrid Work Schedule /liliGrowth Opportunities /liliCorporate gatherings, team bonding events, and much more! /li /ulpbr/ppRia Money Transfer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Check out our website to learn more about the company at: /ppbr/ppThe position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed. /p