Job Summary
The Product Manager is responsible for defining and executing strategic initiatives aligned with market needs for the assigned product portfolio. This role encompasses end-to-end product management, including the development and implementation of comprehensive marketing support programs for a specific product line.
The Product Manager provides expert marketing guidance to field teams and customers, leveraging deep scientific knowledge to support the Business Line's objectives. Additionally, the role collaborates closely with cross-functional teams to shape tactical plans, navigate regulatory environments, and drive the overall success of the product in the market.
Key Accountabilities
* Lead the launch of new products through market research, competitive analysis, positioning, and development of value propositions and marketing materials.
* Monitor market trends and competitor activity to identify opportunities, threats, and strategic adjustments.
* Support the sales team with value-based arguments and tools to address customer and competitor objections effectively.
* Develop and maintain marketing assets, including brochures, presentations, catalogs, and digital campaign materials.
* Ensure accurate and compliant product documentation, including registrations, technical data sheets, safety files, and inserts.
* Coordinate and participate in key events such as workshops, congresses, and scientific sessions to enhance product visibility.
* Foster collaboration with Key Opinion Leaders (KOLs) to support product evaluations and drive scientific publications.
* Collaborate on technical tender documentation and support internal teams in the bidding process.
* Act as the primary marketing and technical contact for product lines, liaising with suppliers, technical services, and logistics to resolve product-related issues.
* Maintain up-to-date information in internal systems (e.g., SAP, Teams) and ensure compliance with corporate standards and the Werfen Code of Ethics.
Networking / Key relationships
1. Commercial team : AMs, KAMs and SAS
2. Technical Service, HelpLine, and Logistics
3. Contracting and Customer Service
4. Quality Assurance and Regulatory Affairs
5. Legal and Compliance
6. Strategic Business Unit
7. Other Werfen affiliates and Business Units in Spain and Portugal
Minimum Knowledge & Experience required for the position :
Education
8. Bachelor's or Master’s degree in Life Sciences or Medicine is required; specialization in Hematology and / or Hemostasis is a plus.
9. A complementary qualification in Business Administration, Marketing, or a related field is preferred.
Experience
10. Minimum of 5 years of professional experience in the In Vitro Diagnostics (IVD) industry in a similar role, or in a medical / technical capacity within a hospital IVD laboratory—preferably within a Hematology / Hemostasis setting.
Languages
11. Fluent in English and Spanish (spoken and written).
12. Proficiency in Portuguese is considered an asset.
Additional Skills
13. Familiarity with digital marketing tools and strategies is a plus.
Skills & Capabilities :
14. Strong business acumen with a strategic mindset
15. Proven ability to work effectively both independently and as part of a collaborative team
16. Skilled in managing and executing projects with minimal supervision
17. Excellent presentation and communication skills, both oral and written
18. Customer-focused approach with a commitment to delivering value
For audit, compliance and regulatory purposes, the legal Company name is : (please populate with the legal Company name).
19. Creative thinker with the ability to develop innovative solutions
20. Well-developed organizational agility and adaptability in dynamic environments
21. Strong interpersonal skills with the ability to build and maintain effective business relationships
22. Solid planning and time management abilities
23. Results-driven, with a consistent focus on achieving objectives
Travel requirements :
24. Up to 30% of time
25. Territory
oSpain and Portugal
oOthers, occasionally due to business activity
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