**About The Role**:
Our vision is to be the world leader in sports betting and gaming entertainment by creating the mostexciting and trusted experience for our customers, revolutionising the gambling space as we go. We'rehome to a global family of >25 well-known brands, and with a focus on sustainability and growth, we willtransform our sector for our players, ourselves and for the good of entertainment.
Reporting directly to the Digital Acquisition Manager, the ‘Acquisition Executive’ will be responsible forexecuting Digital campaigns to contribute to business objectives by improving player acquisition andbrand awareness. The Acquisition Executive will work closely with CRM & Content and Creative teams tocoordinate and run A/B test to improve conversion and user experience during the welcome journey.
The Acquisition Exec is responsible for launching, executing, managing, and optimizing media campaignsusing different platforms and channels (paid search, display, programmatic, and paid social). As a part ofthe Digital Marketing Team, will be working towards our monthly targets such as SU, CPA, and ROI. Youwill also cooperate with various internal teams to deliver campaigns that align with the different Brandobjectives (Acquisition/Retention/Promotion/Brand/)
**Additional Information**:**
Key Responsibilities**
- Day-to-day running of all paid channels, including but not limited to Paid Search, Display,Programmatic, Paid Social, and Apps installs campaigns.
- Responsible for providing analysis and optimization of the campaign’s performance in order toreach objectives.
- Track Fraud and Non-Compliance, and execute correction plans.
- Responsible for monitoring ad delivery across different platform and troubleshooting.
- Taking ownership of activity with the end to end responsibility.
- Accountable for brand front lines responsibilities such as ensuring all promotional materialspresented to target audience are compliant with country codes, follow brand creative guidelines,ensure campaigns are not visible in unappropriated media inventory.
- Responsible for optimizing performance of media channel portfolio by setting creative, offer andpromotion strategies in conjunction with relevant teams.
- Develop local knowledge of competitors and market conditions through regular research.
- Present findings, results, and recommendations on campaigns, target groups, and creativeefficiency.
- Track, report, and analyze website analytics.
- Run A/B test on landings and website to improve conversion and welcome journey experience.
- Promptly flag performance drops, identify possible causes and execute correction.
- Accountable for being up to date with new industry trends and possibilities by researching onvarious data sources as industry’s magazines, researches, online and social media platforms.
**About The Company**:
We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.
**Diversity and inclusion at Entain**
As a general employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.
**Wellbeing at Entain**
We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.