In Planeta DeAgostini, we are seeking a highly motivated Digital Marketing Specialist with experience in e-commerce campaigns to join our team.
The ideal candidate will be responsible for developing effective digital marketing strategies that drive sales growth for our subscription products. From crafting the strategy of advertising campaigns to analysing data and optimizing performance, this role will play a key part in the success of our online marketing strategy.
We are looking for a person with experience in managing media channels and analytical skills. Someone passionate about digital marketing acquisition and performance-driven.
KEY TASKS :
* Define, manage, and coordinate the media acquisition strategy, along with our media agencies, across channels including Google Ads and Display, Microsoft Ads, Youtube, programmatic, Meta Ads, and Affiliation.
* Analyse campaign performance data and key metrics to continuously optimize strategies and improve results.
* Performance-driven, ensuring the acquisition goals and target CPOs are achieved.
* Generating detailed weekly performance reports around trends and KPIs and sharing them with our international teams.
* Coordinate our local teams by creating the most suitable strategies for each market (worldwide) and products while sharing learnings and best practices.
* Stay up-to-date with the latest trends and best practices in digital marketing and ecommerce.
* Foster innovation and test & learn approaches by sourcing, evaluating, and testing new user acquisition channels to grow.
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