Job Description
lastminute.com group is looking for a SEM Account Manager.
The SEM Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools.
Key Responsibilities
* Full ownership of performance for a specific market or product area
* Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
* Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
* Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
* Optimise accounts to target, management of roadmaps and ensuring timely delivery
* Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
* Establish new processes and improve existing campaigns with automation solutions
* Support internal sharing of knowledge through training and coaching
* Adherence of Performance Marketing best practice at all times
* Develop your own product knowledge as tools/products evolve/change
Qualifications
Skills and Experience
Essential
* 4 years in Performance Marketing, with a preferred focus on SEM
* Excel skills: interpret and analyse big chunks of data from multiple sources
* Dynamic person with analytical skills and a data-driven approach
* Ability to leverage data to influence marketing decisions
* Experience managing large budgets for Paid Search campaigns
* Web analytics (e.g. Google Analytics, Webtrends etc)
* Automated bidding (GoogleAds, SearchAds360, etc)
* Intermediate German language
Desirable
* Mysql, BigQuery
* A/B test tools
Additional Information
What we offer
By joining our company, you will have the chance to:
* Join a dynamic team in an inclusive-international environment
* Grow thanks to the career journey and our internal mobility perspective
* Work a shorter working week (36h), of which 4 hours on Friday morning
* Manage your own schedule thanks to the flexible start and end of the working day
* Get focus time for learning, development and deep work on Friday mornings
* Work partially or fully remote according to local laws
* Enjoy continuous training thanks to our company platform
* Benefit from employee discounts on travel
* Receive 2 days off per year for the purpose of volunteering
* Get free snacks, hot drinks, water, beverages at our offices
* Participate in amazing winter and summer corporate events
* Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners.