At Amer Global Brands, we are seeking a Brand and Trade Manager eager to advance their career in the spirits industry, managing a diverse portfolio.
Responsibilities include:
* Brand Management:
o Overseeing brand development across Spain and Portugal, aligning strategies with market insights and adjusting central guidelines to local needs.
o Driving brand visibility, distribution, and sales initiatives, including POS and On Trade actions, to strengthen brand position.
o Managing projects related to brand image and awareness in Iberia, ensuring cohesive communication across all touchpoints, including digital presence and collaborations with local influencers and merchandising units.
o Planning and executing brand initiatives around key consumption moments to boost trial and education.
* Trade Management:
o Implementing trade marketing plans in coordination with sales teams and clients.
o Understanding shopper and consumer behaviors at the point of sale.
o Acting as a link between the brand owner and sales team to synchronize brand and channel needs.
o Participating in commercial and marketing planning, continuously seeking activity improvements, and monitoring competitors.
* Team Leadership:
o Leading a team of two, empowering them to meet brand objectives and aligning efforts with organizational goals.
* Reporting:
o Regularly tracking and reporting on marketing activities, sales, and performance metrics.
Minimum Requirements:
* At least three years' experience in brand management or trade marketing, with a proven record of collaboration with sales teams in digital projects, trade marketing, PR, and events.
* Knowledge of the premium wines and spirits industry or on-trade channels is highly advantageous.
* Strong planning, organizational, and project execution skills.
* Fluency in Spanish and English.
* Willingness to travel for events, activations, and market visits.
What We Offer:
* Flexible working hours and a workplace near Sarrià, Barcelona.
* Competitive benefits, including discounts, health insurance, and a dynamic, youthful environment.
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