About BingXA leading crypto exchange since 2018With 20 million registered users worldwideOfficial crypto exchange partner of Chelsea FCUser First, reliable, innovative, and diversifiedList over 1,000 spot trading pairsOffer over 300 futures trading pairsIntegrate with over 80 public chain ecosystemsRank top on CoinMarketCap and CoinGeckoTradingView's Best Crypto Exchange for 2021, 2022 2023A gateway for the next billion crypto usersFounded in 2018, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management all designed for the evolving needs of users, from beginners to professionals.BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.Our current vacancy | Full time | Long term | REMOTEResponsibilitiesDevelop and execute regional brand strategies that align with global objectives while catering to local market needs, preferences, and cultural nuances.Work closely with global brand teams to ensure that regional caigns and messaging are aligned with the brand vision.Adapt global brand content, caigns, and messaging to ensure relevance in local markets, while maintaining brand consistency.Build and maintain relationships with regional media, influencers, and key industry players, ensuring effective media outreach and engagement.Execute regional media and public relations strategies to increase brand visibility and reinforce brand positioning.Support the development of thought leadership content that highlights the brands expertise, commitment to innovation, and industry insight.Collaborate with business development and product teams to ensure brand support in launching new products, services, or caigns, tailoring messaging and strategy for the audience.Develop brand initiatives that align with local business goals, contributing to user engagement and supporting user growth generation efforts.Conduct regular market analysis to stay updated on regional competition and consumer insights, adjusting brand strategies to maintain a competitive edge.Identify and engage with key influencers, opinion leaders, and brand ambassadors in the region to support caigns and lify brand messaging.Engage in industry events, conferences, and forums, representing the brand and elevating its presence within the market, and act as the company spokesperson for the region, ensuring clear and consistent messaging.Identify and pursue partnership opportunities to position the brand as a top industry influencer within the region, leveraging industry connections to enhance brand authority.Regularly track brand performance, media coverage, and caign impact across the Poland market, providing insights for continuous improvement.Manage the regional brand budget, ensuring efficient allocation of resources on brand initiatives