About Us 👇🏼
lemlist is the sales engagement platform that gives sales teams the unfair advantage they deserve. Bootstrapped from day one, we’ve grown from 0 to $35M ARR in 6 years, without raising a single dollar. Today, we’re a profitable B2B SaaS valued at $150M, trusted by 40,000+ sales teams worldwide to book more meetings and close more deals.
The role: Website Growth Manager
We’re looking for a Website Manager to own the roadmap and performance of lemlist.com and claap.io, and turn both into high-impact acquisition and brand engines. Your mission: continuously improve our web experience across UX, messaging, design, and conversion. You’ll sit between Product Marketing and Growth, treating the website as a product, iterating fast, experimenting often, and ensuring every page feels clear, on-brand, and built for performance. You will report to the VP of Growth.
Core success metrics
* Frequency & quality of experiments
* Page delivery velocity
* Conversion rate improvements (visitors → signups/demos)
* Consistency & quality of brand experience
What You’ll Do Website ownership & execution
* Define and execute the website roadmap for lemlist.com and claap.io.
* Manage day-to-day updates, launches, improvements, and QA.
* Own the CMS (Storyblok): clean structure, reusable components, and smooth delivery.
* Build the workflow for localization: AI translation → native review → CMS integration.
Performance, UX & experimentation
* Run ongoing experiments across homepage, pricing, and product pages.
* Identify friction and opportunities using analytics, heatmaps, and user behavior.
* Propose improvements in UX, messaging, structure, and speed.
* Ideate and implement conversion levers (interactive demos, pop-ups, layout variants).
Content & design alignment
* Build new pages directly in the CMS using components.
* Translate design into clean, performant CMS builds.
* Challenge copy, visuals, and storytelling to improve clarity and relevance.
* Ensure consistent brand experience across all pages.
Collaboration
* Work with PMM, Growth, Design, and Engineering to keep the roadmap aligned and ship key projects.
* Draft specifications when needed and unblock contributors.
* Communicate priorities, timelines, and major updates across teams.
Your first year at lemlist Months 1–3: Learn and take ownership
* Master Storyblok, components, and website architecture.
* Identify quick wins, content gaps, and UX friction.
* Start shipping improvements & new pages fast.
* Set up basic website process (requests → design → build → QA → release).
* Set up translation process
→ Objective: early measurable impact + fast iteration velocity.
Months 3–6: Improve and iterate
* Start a recurring experimentation cadence.
* Update and simplify navigation based on user behavior.
* Clarify a predictable process for translations and content updates.
→ Objective: consistent shipping + noticeable conversion improvements.
Months 6–12: Scale and optimize
* Turn the website into a predictable, high-performing acquisition lever.
* Build and maintain a long-term roadmap aligned with Growth and PMM.
* Push brand experience to a higher standard across UX, design, and storytelling.
→ Objective: clear, measurable impact on conversion to free trial
Who You Are
* You come from one of these backgrounds:
o Growth (CRO, experimentation)
o Product Marketing / Marketing
o Website / Delivery / Web project management
o Growth engineering (CMS, automation, systems)
* Product-oriented > you prioritize, structure, and iterate.
* Messaging-driven > you know how to turn product value into clear website copy.
* Experiment-driven > you form hypotheses and measure impact.
* Conversion-aware > you understand user psychology and page intent.
* Technical enough > no coding required, but strong CMS and component fluency.
* Design-aware > you recognize good UX and consistency.
* Detail-oriented, autonomous, organized, and fluent in English.
What’s in it for you?
* Competitive salary + yearly company bonus
* 37 days of holidays/year (+3 from lempire)
* Alan Blue premium medical coverage
* Swile Meal Tickets
* 100% covered Navigo
* High-end laptop and tools
* Yearly international team retreat
Recruitment Process
* Screening call with Erwan
* Business Case (async) + Live session with Growth
* Cultural fit with CMO and PMM
* CEO interview
* Reference check
* Offer
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