Experteer Overview As Social Media Manager, you will lead the organic social strategy for Groupon across international markets, driving performance-driven results. You’ll work hands-on with AI-driven production to build, test, and publish content across key platforms. You’ll define channel playbooks, content pillars, and cadence, aligning with brand campaigns and regional needs. You’ll collaborate with cross-functional partners to maintain consistent storytelling and creative standards. This role offers high impact through scalable, AI-enabled content and a global, fast-moving environment.Compensaciones / Beneficios - Own the organic social strategy for INTL markets (UK, ES, FR, DE) including channel mix, content pillars, and cadence - Translate brand strategy into platform-native ideas that perform across Facebook, Instagram, TikTok, YouTube - Set quarterly priorities and a content roadmap aligned with campaigns and platform trends - Personally produce flagship content and AI-driven experiments using generative tools - Maintain a consistent weekly publishing cadence and prototype new formats for scalable production - Collaborate with NA Social Media Manager and Creative Director on standards, workflows, and creativity - Coordinate with regional market leads, PR, performance marketing, and brand to keep social aligned with the broader narrative - Own metrics for organic social and translate insights into actionable decisions - Run test-and-learn cycles and build monthly readouts that move beyond vanity metrics - Develop a repeatable production line to scale content across channelsResponsabilidades - Portfolio of social content produced personally, including AI-generated work - 2-4 years in social media with at least 1 year of strategic ownership of a brand channel - Deep cultural fluency with Gen Z on TikTok, Instagram, and YouTube - Demonstrable portfolio of AI-generated social content (AI video, AI imagery, AI audio) - Native or fluent English;
working Spanish is a strong plus - Deep platform fluency on TikTok, Instagram, and YouTube with understanding of audience response - Ability to read content performance reports and act on insights - Experience pulling/interpreting social data using platform analytics or third-party tools - Self-directed;
can handle ambiguous briefs with a plan - Experience running social for a brand across multiple European marketsRequisitos principales -