Paid Media Buyer (DTC/eCommerce)
Location: Fully Remote (Must be based in Europe)
About the role
We're hiring a Paid Media Buyer to live inside our ad accounts across Meta, Google, AppLovin, NewsBreak, Pinterest, native (Taboola / Outbrain), and other platforms as we expand. You'll own the technical execution and day-to-day optimization of paid campaigns: building structure, reading the data, finding the leaks, and pulling the right levers to scale.
This is a platform role, not a creative role. You won't be writing scripts or designing assets. You'll work closely with our creative team, briefing them based on what the data tells you, feeding them performance signal, and getting their work into market efficiently.
What you'll do
Daily / weekly cadence
- Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
- Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
- Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.
- On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube.
- Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.
Strategic ownership
- Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into.
- Continuo