A leading crypto exchange since 2018 with 20 million registered users worldwide, BingX is the official crypto exchange partner of Chelsea FC. We are user-first, reliable, innovative, and diversified. Our platform lists over 1,000 spot trading pairs and offers over 300 futures trading pairs, integrating with more than 80 public chain ecosystems. Recognized as TradingView's Best Crypto Exchange for 2021, 2022, and 2023, we serve as a gateway for the next billion crypto users.
Founded in 2018, BingX provides diversified products and services including spot trading, derivatives, copy trading, and asset management, catering to users from beginners to professionals. We are committed to offering a trustworthy platform with innovative tools to enhance trading proficiency.
Responsibilities
1. Develop and execute regional brand strategies aligned with global objectives, tailored to local market needs and cultural nuances.
2. Collaborate with global brand teams to ensure campaign and messaging alignment with brand vision.
3. Adapt global content and campaigns for local relevance while maintaining brand consistency.
4. Build and maintain relationships with regional media, influencers, and industry players for effective outreach.
5. Implement regional media and PR strategies to boost brand visibility and positioning.
6. Support thought leadership content development to showcase expertise and innovation.
7. Work with business development and product teams to support product launches with tailored messaging.
8. Create brand initiatives aligned with local business goals to enhance user engagement and growth.
9. Conduct market analysis to stay ahead of regional competition and consumer insights.
10. Engage with key influencers and brand ambassadors to amplify messaging.
11. Represent the brand at industry events, conferences, and forums, acting as the regional spokesperson.
12. Identify partnership opportunities to strengthen industry influence and brand authority.
13. Track brand performance, media coverage, and campaign impact in the Poland market, providing insights for improvement.
14. Manage the regional brand budget effectively.
Requirements
1. 5+ years of experience in Brand, PR, or Marketing, with a deep understanding of regional markets; crypto experience is preferred.
2. Proven success in developing and executing brand strategies and campaigns, with a strong media and industry network.
3. Excellent communication skills for effective collaboration and relationship management.
4. Fluency in the local language is required.
Working at BingX
* Join an international, diverse team.
* Enjoy great career development opportunities in a fast-growing company.
* Be part of the future of financial technology and achieve meaningful goals.
* Competitive salary with fully remote / work-from-home flexibility.
* Observe your local holidays with additional benefits.
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