Paid Media Specialist & AnalystLocation: Remote from Spain (an indefinite Spanish employment contract)We are looking for a Senior Digital Paid Media Specialist & Analyst to join our Global Digital Marketing team.The idóneo candidate will bring practical experience with global digital campaign analysis, paid media expertise and data-driven insight generation.This role will help shape and scale our Customer digital marketing analytics capabilities.You will work cross-functionally with global and local marketing teams and media agencies to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.Project Overview:We are seeking an experienced and innovative Paid Media Specialist to lead our global data-driven decision-making initiatives.This role is ideal for a strategic thinker with a proven track record in creating and executing comprehensive analytics strategies that empower international brands.Requirements:5+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights3+ years of experience in planning, running and optimizing paid display, paid social and programmatic campaigns.3+ years hands-on on Google Ads, Meta, and programmatic platforms3+ years of end-to-end campaign setup, optimization, and reporting across these channelsAdvanced proficiency with GA4, GTM, and data-visualization tools (Tableau, Looker Studio, Qlik)Experience working with data lakes/warehouses (Amazon Redshift, BigQuery, SnapLogic)Experience with marketing automation platforms (Salesforce Marketing Cloud, Datorama).Proven track record of translating complex data into actionable growth strategies for global or multi-market audiences, delivering measurable business impactExcellent quantitative and qualitative reporting skills; ability to craft compelling narratives from analytics outputs that link insights to potential ROIPassion for performance/growth marketing, self-driven with a continuous improvemen