Customer marketing manager

• Implement the BTL strategy for the Channel, working cross‑functionally to deliver execution aligned to brand strategy.
• Put the shopper and guest at the heart of decision making, using insights and available tools to drive flawless execution along the path to purchase.
• Increase consistency in BTL, achieving 70% of execution through Channel Marketing toolkits by fiscal year 26.
• Identify gaps and adapt toolkits, ensuring execution is in line with brand and shopper strategy.
• Serve as the Customer Marketing lead for a defined set of priority brands, discussing BTL and ATL choices in partnership with Consumer Marketing.
• Contribute to the Integrated Activation Plan (IAP) cycle, bringing shopper, guest, customer and brand perspectives to the BTL discussion.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating them in a timely manner, including GTN spend.
• Manage A&P budgets, including phasing and invoice/PO processes.
• Collaborate with the team of Activation Managers to ensure perfect execution in key cities and hotspots.

• Thrive as a key contact for customers while balancing internal and external priorities.
• Advanced in engaging and motivating others, driving joint ownership between internal or external functions.
• Action‑oriented, comfortable voicing opinions and driving the agenda forward while remaining a collaborative team player.
• High energy, driven, capable of overseeing multiple projects simultaneously and empowering others to drive momentum.
• Self‑starter, able to work under pressure and deal with ambiguity.
• Entrepreneurial style, able to influence internally and coordinate commercial priorities.
• Advanced prioritisation and decision making, with bold choice‑making skills.
• Advanced presentation skills.
• Fluent command in English and Spanish (essential).

Minimum 3 years of marketing or commercial experience, preferably within a premium/FMCG background.
Exposure to WIKC/Hotspots through commercial or customer/brand marketing is preferred.
Knowledge of the channel achieved by working directly with key customers in a marketing or commercial capacity.
Proven track record in positive stakeholder management.
Experience delivering shopper marketing activation or events is preferred.
Experience working for a BTL/creative agency is beneficial but not essential.
Exposure to Bacardi Way Of Growth for marketing and sustainable brand building is advantageous.

• Strong capacity to create a culture of belonging so people feel appreciated for who they are.
• High self‑awareness, reflective and aware of own strengths, weaknesses and impact on others.
• People agility: understand and relate to people, navigating tough situations to multiply collective performance.
• Results agility: consistent delivery of results in first‑time situations by inspiring teams.
• Mental agility: think critically to penetrate complex problems and devise fresh connections.
• Strategic thinking with execution focus and creativity.
• Change agility: curioical, experimental and able to handle rapid change.
• Growth mindset: ready to test, learn from mistakes and apply experience.

• Fearless, Family, Founder culture in alignment with Bacardi’s 3Fs.
• Belonging, Self‑Awareness, People agility, Results agility, Mental agility, and Change agility as described above, applied to leadership roles.

• Competitive pay package based on performance.
• Paid time off, holiday, volunteer day, and additional days offered.
• Retirement / pension plan.
• Health, critical illness and life insurance.
• Employee assistance programs.
• Inclusive family‑friendly leave policies.

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.