Join to apply for the Senior Brand Manager - Beauty role at Amway Costa Rica
Join to apply for the Senior Brand Manager - Beauty role at Amway Costa Rica
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Amway is the world’s #1 direct selling company and one of the largest family-owned businesses globally. Since 1959, we’ve been empowering people with innovative solutions and over 450 premium products in nutrition, beauty, and home care. Sold exclusively through our network of independent distributors and our webshop, our products help millions live healthier, more vibrant lives. With a presence in over 100 countries and $7.4 billion in revenue in 2024, Amway continues to lead the way.
Our top brands? Nutrilite – the world’s #1 brand of vitamins and supplements, ARTISTRY – high-performance skincare and beauty, and eSpring – cutting-edge water filtration systems.
What is the purpose of this role?
* Drive the business line in all responsible areas to unleash its full potential
* Manage and develop assigned categories of the B&PC Business Line and its product offering with upline support to ensure optimal business performance within the portfolio mix and growth objectives in Europe
* Responsible and accountable for all business and strategic aspects of the assigned category
* Brand champion for Europe and strategic liaison to Regional Marketing Team in all areas of the portfolio offering – active member of regional marketing category teams
* Direct support to the Manager Portfolio Europe on all relevant business topics
* Support bigger markets in Europe/S.A. with additional local promotions targeted to individual and seasonal market needs in cooperation with the upline
What You’ll Do
* Responsible for growth and profitability of the assigned brand category
* Responsible for brand building and consistent brand messaging in Europe for assigned categories within business line
* Monitoring and analysis of brand financials, using findings to actively steer brand business plans
* Develop and implement short-term and long-term marketing strategies for the assigned categories for the European region, including launch and discontinuance decisions as well as development of compelling marketing campaigns for hero products and key launches
* Together with upline, evaluate, define and drive new product ideas as input to the Regional Brand Team
* Work with European counterparts as well as our Regional to successfully develop and implement all strategies and actions for the relevant categories
* Management of brand budgets
* Monitoring and analysis of market and industry trends
* Close cooperation with communication department, including development of briefings for creative agencies
* Initiate and use market research to understand consumer and distributor needs and to make winning marketing decisions
* Provide guidance and development to staff members of the same product category
* Preparation of information materials and decision papers for internal management meetings and for our business partners
* Work with Promotion lead and other business lines on opportunities for promotional activities either and in item selection to push promotion
What You’ll Need
* Bachelor of Science in Business Administration (Marketing, Management), MBA welcome
* Minimum of 5 years FMCG or OTC experience in brand and product management for a multi-national company
* Brand experience with Beauty products is an advantage
* Experience with promotional activity is an advantage
* Languages: Fluent in written and spoken English and any additional European languages preferred
* Experience with market research projects and external agencies
* A team player, experienced in working with international and cross-functional teams
* Experience in working in an international environment
* Sound business acumen required, specifically financial skills
* Experience in coaching and staff development
* Proven leadership skills
* Excellent communication and persuasion skills
* Understanding and good use of PowerPoint, Excel and Word
* Self-reliant, proactive and highly motivated
* Able to work under pressure and with deadlines
* Ability to travel
What You Can Expect From Us
* Competitive salary & great bonus potential
* Recognition system
* Additional day off for your Birthday
* 66% discount on Amway products
* Life insurance
* Meal allowance
* Home office allowance
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
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