About Us
AliExpress is part of Alibaba International Digital Commerce Group.
We launched in 2010, as an international marketplace enabling global consumers to buy directly from manufacturers and distributors in China and around the world.
We are available in 18 languages, including English, Portuguese, Spanish and French.
Our Mission
We elevate shopping with quality products and superior service, streamlining global commerce for SMEs.
Imagine a career where your growth is limitless, collaborating on transformative projects with global impact.
Global Presence
We have a global team that spans various countries including China, Spain, the United States, Korea, Saudi Arabia, Brazil, among others.
We foster a spirit of innovation and collaboration, wherever you are.
Responsibilities
Create brand communication strategy and implementable annual marketing plan based on consumer insights and business objectives.
Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values.
Maintain and enhance AliExpress' brand portrayal on all platforms, ensuring consistency and aligning with our global image.
Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally.
Develop captivating creative concepts that resonate with, and engage, local market audiences.
Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.
Requirements
You should have a proven track record with over 5 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums such as TV, events, social media, and other offline channels.
Your exceptional creativity and communication prowess should be demonstrated through a portfolio of innovative campaigns that effectively translate AliExpress' brand message to target demographics.
A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance, is essential.
You should possess a proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.
Proficiency in Italian and English is a must.
Chinese language skill is a plus but not a prerequisite.
A BSc / BA in Marketing, Advertising or related field is required.
We are an equal-opportunity employer, committed to non-discrimination and inclusion.
We welcome and respect individuals from different backgrounds, cultures, communities, and perspectives.
Our diverse workforce is a testament to our commitment to equality, ensuring that everyone has an equal opportunity to succeed and contribute.