Senior Marketing Data Analyst (D2C Mobile & Web) - Spain / Remote or Madrid - Hybrid | Mondly by Pearson
Are you more than just a Data Analyst? Do you live at the intersection of numbers, marketing strategy, and growth? Mondly by Pearson, a global leader in mobile language learning, is looking for a Senior Marketing Data Analyst fluent in D2C performance marketing metrics, not just spreadsheets.
Join a product used by over 100 million learners across 190 countries. We're not just building an app — we're changing the way the world learns languages. This role focuses on marketing, helping our teams unlock the full potential of our mobile subscription and web platforms.
What You'll Do
* Own data-driven insights for global user acquisition, retention, pricing, and promotions across paid channels: Google, Facebook, TikTok, YouTube, affiliates, and more.
* Collaborate with Data Engineers to build data pipelines, attribution models, and reporting dashboards for marketing teams.
* Translate performance data into clear ROI/ROAS, CAC/LTV recommendations to inform decisions.
* Support A/B testing of pricing and promotional strategies to drive revenue growth.
* Act as the analytics bridge between Marketing, Product, and Finance, linking campaign performance to business impact.
* Align KPIs, identify patterns, challenge assumptions, and uncover opportunities.
What You Bring
* At least 3 years as a Marketing Data Analyst with D2C mobile/web app experience, particularly in performance marketing analytics.
* Strong skills in SQL, BigQuery, Python or R, and familiarity with app store analytics tools like App Store Connect, Google Play Console, and MMPs like Singular.
* Experience with BI and visualization tools such as Tableau, Looker, or Power BI.
* Ability to measure and explain pricing strategies, discounts, churn, and retention using data.
* Confidence in leading insights that influence marketing strategies globally.
* Excellent communication skills to simplify complex data for non-technical stakeholders.
* A curious, commercially-minded mindset focused on understanding the 'why' and 'what next'.
Why Mondly?
* Join one of the top 10 language learning apps worldwide, now part of Pearson, the largest education company.
* Work with a dedicated, fast-paced team on a product making a global impact.
* Own your marketing analytics work, not just support it.
* Enjoy hybrid work with flexibility and autonomy.
Ready to go beyond dashboards and make a real business impact? Apply now and help shape the learning journey for the next 100 million users.
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