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Senior crm manager (castellón de la plana)

Castelló de la Plana
Medier Agency
Publicada el 28 enero
Descripción

Medier isn't just a marketing agency—we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns—we deliver results.

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in.

We are looking for experienced CRM professionals to join our growing team at different seniority levels — from CRM Manager to CRM Head. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.

All the roles are on-site in Valencia.

We will be happy to relocate you!

Key Responsibilities:

- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
- Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
- Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn;
translate insights intoactionable improvements.
- Ensure compliance with data privacy regulations and responsible gaming practices.
- Depending on seniority:
- CRM Manager – execute and optimize campaigns within the defined strategy.
- Lead CRM – take ownership of strategy development, testing new mechanics, and mentoring team members.
- Head of CRM – define integral CRM vision, manage budgets and tools, build and lead a high-performing CRM team.

Requirements:

- 3+ years of CRM experience within iGaming or Betting.
- Proven track record of managing CRM campaigns end-to-end, with measurable business impact.
- Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).
- Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.
- Excellent project management, communication, and collaboration skills.
- Fluent in English (additional languages are a plus).
- Proactive, adaptable, and comfortable working in a fast-paced, international environment.

Reshape marketing with us. Let's work!

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