Our client is seeking a top-notch, Regional Product Marketing Lead to drive growth initiatives across Southern Europe. Reporting directly to the Chief Marketing Officer (CMO), you’ll operate within a matrix structure, collaborating closely with User Acquisition, Brand, Product, PR, Analytics, and Sales teams.
As the Regional Product Marketing Lead, you will be the architect and executor of our regional marketing strategy—combining deep local market insights with global objectives. Strategic Leadership: Develop and execute comprehensive go-to-market strategies tailored to the unique needs of the Southerjn European markets, aligning with global product roadmaps and marketing objectives.
~ Customer Insight & Market Research: Conduct in-depth market research to understand customer needs, competitive landscapes, and regional trends, shaping product positioning and messaging.
~ Cross-Functional Collaboration: Work closely with Product, Analytics, Engineering, Growth, and other teams to develop and launch impactful marketing campaigns that drive product adoption and customer engagement.
~ Campaign Execution: Lead the development and execution of multi-channel marketing campaigns—including digital, PR, and offline activations—ensuring consistency and effectiveness across all touchpoints.
~ Performance Analysis: Use data analytics to measure campaign performance, extract actionable insights, and optimize strategies for maximum impact and ROI.
~ Serve as the voice of the Southern European markets within the organization, advocating for regional needs and ensuring they are reflected in product development and marketing strategies.
Experience: Minimum 6 years in product marketing, brand, or consumer marketing roles within fast-paced environments, preferably in fintech, SaaS, or B2B sectors.
~ Analytical Acumen: Strong analytical skills to translate data into actionable insights that inform campaigns and product development.
~ Excellent communication and interpersonal skills, with the ability to work effectively in a dynamic, global environment.
~ Fluency in English and at least one local language (Spanish, Italian or French) is required.