Job description About the role At Drumelia, content is not marketing decoration. It is how we build trust, shape perception, attract talent, and elevate the real estate profession. We are looking for a Content Marketing Lead to build and run our content and distribution system end-to-end. This is a high-ownership position for someone who combines strategic thinking with hands-on execution — and wants to build a marketing engine that compounds over time. You will be responsible for making sure that every meaningful insight, listing, conversation, podcast, article, interview, or video is turned into high-quality, platform-appropriate content and published across the right channels, at the right time, in the right format, with real value. Your mission To build and run a disciplined, high-standard content marketing system that consistently communicates Drumelia's vision, professionalism, and values across all relevant channels — while maximizing the impact of everything we produce. Key responsibilities Own the content calendar across key platforms: YouTube, blog, Instagram, LinkedIn, and newsletter Ensure content is published consistently, on time, and at Drumelia’s quality standard Turn long-form content into short-form, written, and platform-specific formats with clear repurposing logic — so no valuable content is underused or poorly distributed Adapt content to each platform so it feels native and relevant, not mechanically repeated Prepare, coordinate, and publish blog content within an established SEO framework Write, assemble, edit, or refine content using internal input and AI tools where helpful Help improve AI search visibility across published content Coordinate with the Videographer, Senior Editor, Marketing Director, and CEO to gather ideas, materials, and priorities — then turn them into clear publishing output Bring structure, ownership, and consistency to daily content operations What this role is not Not a junior social media manager Not a pure designer or content creator Not a community manager Not a performance marketing role This role is for someone who owns the system, not just completes isolated tasks. Who this role is for Combines strategic thinking with hands-on execution Highly organized, reliable, and comfortable with responsibility Thinks in systems, not isolated posts Understands how content should differ across platforms Strong editorial judgment and high standards for quality Comfortable writing, editing, assembling, and improving content — with support from AI and the team Wants to build something long-term and improve it continuously Requirements 3 years in content marketing, editorial, content strategy, or a related field Strong understanding of content distribution across YouTube, blog, Instagram, LinkedIn, and email Working knowledge of SEO Experience publishing content through structured workflows, not improvisation Fluent in English Comfortable using AI tools to improve efficiency and scale Nice to have Experience with founder-led or brand-led content Background in premium, luxury, or high-standard brand environments Familiarity with video-first content, podcasts, or long-form repurposing Why join Drumelia Drumelia is one of the most visible and respected real estate brands in Marbella — with over 205K followers across YouTube and Instagram, a strong existing audience, ambitious standards, and a team that takes content seriously. We combine the best of both worlds: the speed, adaptability, and innovation of a startup with the brand strength, structure, and long-term thinking of an established company. This role offers direct access to decision-making. Strong ideas don't disappear into layers of approval. If you make a meaningful contribution, it's seen quickly and can shape the company fast. What success looks like in 6–12 months A clear, reliable, and well-managed content rhythm across all main channels Strong repurposing and distribution of long-form content Higher consistency and quality across published content Stronger AI search visibility Better conversion from content audience to lead A content system that runs with ownership, not constant pushing Practical details Full-time, based in Marbella Hybrid — a few days from home per week Competitive salary High-responsibility, high-trust position Reports to the Marketing Director International team, communication largely in English Please apply with your CV and a short cover letter.