Regional Marketing Manager – Spain
Location:
Spain, Fully remote
Are based in Spain and able to attend local industry events or manage local activations when needed.
Responsible for:
* Developing and executing localized marketing strategies to drive brand awareness, user acquisition, and trading activity in the French market.
* Collaborating with cross-functional teams (Growth, Product, Community, Compliance) to ensure marketing initiatives are tailored to local user behavior, regulations, and cultural context.
* Managing partnerships with local KOLs, influencers, affiliates, media, and communities to promote Bybit through both online and offline channels.
* Planning and running regional marketing campaigns (e.G. referral programs, promotions, airdrops, webinars, AMAs, trading competitions) specific to the French-speaking audience.
* Leading community growth efforts, including Telegram/Discord management, events, and grassroots campaigns.
* Monitoring campaign performance and user acquisition data, and iterating based on ROI and engagement.
* Acting as the voice of the French market internally – delivering regular market insights and feedback from users and partners.
* Keeping up with local crypto trends, competitor activity, and relevant regulatory shifts to inform campaign and positioning strategy.
We are looking for candidates who:
* Have 3+ years of experience in regional or digital marketing, with proven success in building community/user growth or brand presence in Spain.
* Have a deep understanding of the French crypto user base, culture, content channels, and market dynamics.
* Are familiar with marketing tools and platforms (e.G. CRM, analytics, social platforms like Twitter, YouTube, TikTok, Telegram, Discord, etc.).
* Have experience working with KOLs, affiliates, and community partners in the Web3 or fintech space.
* Are proactive, creative, and able to manage multiple campaigns with limited oversight.
* Are results-oriented, with strong skills in performance tracking and reporting.
* Have excellent written and verbal communication skills in French (native or fluent) and English (working proficiency).