Publicada el 12 junio
Misión del puesto
Freelance Head of SEO
We are seeking a visionary freelance Head of SEO to take full ownership of our organic growth strategy. You won't just be executing tasks;
you will be the architect of our search engine dominance. Your goal is to move beyond "traffic for the sake of traffic" and deliver organic revenue growth through a sophisticated, data-backed SEO roadmap.
Key Responsibilities
- Strategic Roadmap: Define and lead the global SEO strategy (Technical, on-page, and Off-page) aligned with our 2026 business goals.
- Technical Excellence: Conduct deep-dive audits (Core Web Vitals, Crawlability, Indexing) and work closely with developers to ensure a flawless technical foundation.
- Content Intelligence: Oversee Topical Authority mapping. Move beyond simple keywords to "Search Intent" clusters and EEAT-driven content strategies.
- AI Integration: Implement AI-assisted workflows for scale (content Briefing, Data analysis, Internal linking) while ensuring "Helpful Content" compliance.
- Performance Tracking: Manage the SEO budget and provide C-level reporting on Organic ROI, Share of Voice, and Conversion attribution.
- Leadership: Manage and mentor existing content writers or external agencies to ensure high-quality, SEO-optimized output.
Required Expertise
- Senior Experience: 6+ years in SEO with a proven track record of scaling high-authority domains (SaaS, E-commerce, or Media).
- Data Stack: Expert mastery of GSC, Google Analytics 4, Screaming Frog, Ahrefs/Semrush, and Search Console Insights.
- Product Mindset: Treat SEO as a product, not just a marketing channel;
understand how UX and SEO intersect. - Business Acumen: Speak the language of "Revenue" and "LTV," not just "Rankings".
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