Senior eCommerce & Digital Marketing ManagerLocation:
Remote | Type:
Full-time | Reports to:
Founder / CEOAbout Us
Studio Alchemy is an AI-powered photography service transforming everyday photos into beautifully enhanced images — starting with our two flagship brands in the baby space. As we expand into new verticals, we're looking for a data-driven and creative marketing leader to take full ownership of our digital growth engine and scale us toward $10M+ in revenue.Role Overview
This is a rare opportunity for a highly entrepreneurial marketer with a full-stack eCommerce and performance background to build and scale every facet of our digital business — from acquisition to retention, conversion to UX. You will own the website, paid acquisition, SEO, email / CRM, CRO, analytics, and everything in between. Think of this role as part eCommerce GM, part growth strategist, and part digital architect. You'll work alongside a talented social media specialist to ensure organic and paid strategies are aligned for maximum impact — but you will be the owner of the end-to-end performance marketing engine. This is a foundational role designed to evolve into a senior leadership or executive position as we grow.What You'll Own
Growth & Paid Media
Design and execute full-funnel paid media strategies (Meta, YouTube, Google, etc.)Own ad budgets, media planning, creative direction, testing frameworks, and scalingLead customer acquisition strategies that balance growth with efficiency (CAC, ROAS)Email / CRM
Build and manage automated lifecycle email campaigns (Klaviyo or similar)Develop segmentation strategies for conversion and retentionOwn design, copy direction, testing, and performance analysisSEO & Content Optimization
Lead our organic search strategy to increase long-term traffic and authorityOversee content planning, on-page optimization, and technical SEO collaboration with developersWebsite Experience & On-Site Marketing
Own the website fully, including UX/UI strategy, content hierarchy, and CRO across the siteCollaborate with web developers and designers to ensure a seamless, premium, and on-brand user experienceLead on-site marketing campaigns — popups, landing pages, interactive content, digital lookbooks — to drive engagement and conversionAnalytics & Optimization
Build dashboards and reports to track KPIs across traffic, conversion, and retentionDeep dive into funnel behavior, LTV, CAC, and churn to inform data-led decisionsOwn experimentation frameworks across all touchpointsTeam Collaboration
You will have strategic support and hands-on help from:
Social Media Specialist — organic and influencer strategyGraphic Designer — ad creative and site assetsCopywriter — ad, email, and site contentEA — administrative and scheduling supportQualifications
Proven experience owning and scaling eCommerce websites and performance marketingExperience managing Meta ad budgets of $100K+ with deep testing and optimizationProficiency with Shopify, GA4, Klaviyo, and landing page toolsFluent in metrics:
CAC, LTV, AOV, ROAS, CVRAdditional Traits
Startup-ready:
agile, resourceful, eager to build from zero to scaleBonus
Experience leveraging AI tools and marketing automation for speed and efficiencyInterview Process
We focus on real performance, including:
Past campaign results (paid, email, web CRO)Portfolio walk-throughs of full-funnel executionStrategic and tactical insights with ROI supportWhy This Role Rocks
If you've ever wanted to own the full eCommerce & marketing machine for a fast-moving, high-potential AI brand, this is your shot. You'll help shape our strategy, build the systems, and get rewarded as we scale.
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