About the Role
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Santander Corporate & Investment Banking (SCIB) is looking for a Digital Marketing Senior Analyst based in our Boadilla Headquarters in Madrid.
Key Responsibilities
Digital campaign management: Plan, execute and optimize multi‑channel campaigns (LinkedIn, web, email, paid media, etc.)
Performance & analytics: Track, analyze and report KPIs (traffic, engagement, conversion, ROI), extracting actionable insights
Channel optimization: Continuously improve performance across owned and paid channels based on data‑driven decisions
Content strategy with performance mindset: Support content creation aligned with business goals, ensuring measurable impact
Lead generation & monetization: Contribute to initiatives focused on client acquisition, engagement and commercial impact
Stakeholder collaboration: Work closely with global business teams to align marketing initiatives with strategic priorities
Digital ecosystem management: Support the use and optimization of tools such as CRM, CMS and marketing automation platforms
What You’ll Bring
Professional Experience
3‑5 years of experience in digital marketing, performance marketing or growth marketing (Required)
Proven experience managing and optimizing digital campaigns and channels (Required)
Experience in data analysis and KPI‑driven environments (Required)
Previous experience in financial services is a plus (Preferred)
Education
Bachelor’s degree in Marketing, Business, Economics, Advertising, Journalism or similar (Required)
Strong digital marketing background (Required)
Languages
English: Professional working proficiency required (C1 or above) (Required)
Hard Skills
Strong analytical mindset with ability to translate data into insights and actions (Required)
Solid understanding of digital marketing channels and funnels (Required)
Experience with web analytics tools (e.G. Google Analytics), CRM tools (e.G. Salesforce) and CMS platforms (WordPress, Drupal) (Required)
Knowledge of paid media and social media performance (LinkedIn especially) is highly valuable (Required)
Soft Skills
Ability to manage multiple projects simultaneously and set clear priorities
Ability to demonstrate initiative and adaptability
Strong stakeholder management and communication skills
High attention to detail, execution and excellence
Proactive, hands‑on and results‑oriented mindset
Other Information
If you want to know more about us, follow us on
Value Your Impact
We’re a team enabling global opportunities and broad career paths
Flexibility that works. Hybrid working models—some days remote, some days onsite with your team—along with flexible hours
Learning for life. Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy
Competitive rewards. Highly competitive salary with performance‑based bonuses
Financial advantages. Preferential banking terms, special interest rates on loans, life insurance, and more
Your health is our priority. Via BeHealthy wellness programme, promoting holistic wellbeing
We know family is everything. Childcare support and family‑friendly programmes tailored to each life stage
Extra benefits. Gym/WellHub membership, medical centers, meal subsidy, parking, shuttle service, exclusive discounts and offers for Santander employees
Local Compliance
Santander is proud of being an organization that provides equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. xhfqzwm We are committed to providing an inclusive and accessible application process for all candidates.
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