We are Ignion, revolutionizing the world of antennas for IoT with our Virtual Antenna technology and Oxion products that simplify antenna integration design. We’re a friendly, motivated, and passionate team seeking a young and passionate professional with relevant industry experience who can hit the ground running.
Role Overview
Imagine a role where your strategic thinking and creative prowess converge to shape narratives that propel innovation in the connected world.
As a Content Specialist in the IoT domain, you'll navigate the intersection of technology and communication, crafting compelling stories that demystify complex concepts, captivate audiences, and pave the way for the future of interconnected devices.
Key Responsibilities
1. Content Strategy and Planning:
o Develop content topics and pillars aimed at educating, entertaining, inspiring, and engaging potential customers about RF, Virtual Antenna Technology, and Oxion.
o Collaborate with the Product Marketing Manager and Marketing Director to create a comprehensive content strategy aligned with Ignion’s business goals across various formats: social posts, blogs, white papers, case studies, interviews, technical documents, webinars, presentations, sales collateral, and videos.
o Research and implement SEO best practices using tools like SEMrush or Ahrefs to enhance content visibility.
o Conduct regular content audits and analyze performance using HubSpot Content Hub to identify content gaps and optimize existing content.
2. Social Media and Lead Generation:
o Create visually appealing content using graphic design and digital marketing skills, including infographics, social media graphics, landing pages, and presentation materials.
o Ensure all content aligns with Ignion’s brand voice and messaging.
o Maintain a content calendar and ensure timely delivery of all content pieces.
o Develop content aimed at generating leads and meeting marketing goals.
o Schedule weekly social media posts, monitor engagement, and report on results and trends.
Qualifications
* Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
* 2+ years of experience in content marketing, social media management, or marketing copywriting in the tech or IoT sector.
* Proficiency with digital marketing tools (Canva, SEMrush, Ahrefs, Google Analytics, ChatGPT).
* Exceptional English copywriting and editing skills with a portfolio of published content.
* Strong understanding of SEO, content marketing trends, and analytics.
* Proficiency in graphic design tools like Canva.
* Highly organized with excellent project management skills.
* Proactive, collaborative, and detail-oriented.
Soft Skills
* Creative thinker with innovative marketing ideas.
* Results-oriented, proactive, and eager to learn and grow.
* Passionate about technology and industry trends.
* Energetic, adaptable, and able to work fast in a startup environment.
* Team player committed to Ignion’s values of participation, partnership, sustainability, social responsibility, transparency, and accountability.
What We Offer
* Competitive salary, bonus, Stock Appreciation Rights, catering, training, team activities, and health insurance after one year.
* Opportunity to grow your career within an international IoT company.
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