Why FRSA and Bunzl?
Join a leader in fire, rescue and safety solutions
Fire Rescue Safety Australia (FRSA), part of the Bunzl Australasia group, is a leading provider of specialist equipment to emergency services, mining, industrial, and government sectors across Australia.
Backed by Bunzl’s global network, we combine technical expertise with strong local relationships to deliver solutions that protect lives and property and support the emergency response sector.
We are also proud to be a Great Place to Work certified business in Australia and New Zealand.
About the Role
We are seeking a commercially driven Regional Sales Manager to lead and grow our Western Australia business in a 12-month fixed term role.
Based in Perth, this role will see you manage an established customer base while driving new business across WA, including metro and regional areas.
You will take ownership of your territory, executing sales strategy, developing key accounts, and identifying growth opportunities across core sectors such as emergency services, mining, and government.
Key Responsibilities
1. Drive regional sales performance and achieve revenue and margin targets
2. Manage and grow key accounts across government, emergency services, and industry
3. Identify and convert new business opportunities within your territory
4. Lead and manage tender and contract opportunities
5. Build strong customer relationships and deliver high-value, solution-based outcomes
6. Collaborate with internal teams to ensure seamless customer experience
7. Monitor market activity and competitor trends to inform strategy
8. Provide accurate forecasting and pipeline reporting
About You
9. Proven success in a B2B sales role, ideally within fire, safety, industrial, or related sectors
10. Strong experience managing government clients, tenders, and long sales cycles
11. Background in capital equipment or technical sales
12. Commercially astute with strong negotiation and closing skills
13. Ability to build and maintain long-term customer relationships
14. Self-motivated with a high level of ownership and accountability
15. A team player who contributes positively to culture and collaboration
What We Offer
16. Competitive salary + incentive structure
17. Company vehicle and tools of the trade
18. Established territory with strong growth potential
19. Supportive team environment with national backing
20. Opportunity to make a real impact in critical safety industries
21. Benefits
As part of Bunzl, you’ll have access to a broad range of benefits, including:
22. Profit share scheme (eligible employees)
23. Health insurance options
24. Travel and accommodation discounts
25. Study and career development support
26. Wellbeing and community programs
27. Access to discounts through Perkbox
If you’re a driven sales professional looking to take ownership of a high-potential territory and work with industry-leading products, we’d love to hear from you.