Job Description
As a Senior Sales Manager MICE, you will play a key role within our internal sales team and will oversee the generation and conversion of incoming group leads to achieve our objectives in the group segment.
Responsibilities
- Develop strong, mutually beneficial relationships with MICE companies to achieve group room revenue targets in line with our S&M; budget.
- Maintain a positive representation of the hotel’s image to both existing and potential clients.
- Maintain a strong understanding of the hotel’s offerings, rates, and promotions, actively promoting the services and amenities.
- Identify peak demand periods and implement strategic offers targeted at specific markets.
- Oversee sales generated by MICE accounts, covering both room bookings and banquet events.
- Maintain active follow-up on leads.
- Conduct site inspections and familiarization trips as required to meet business objectives and proactive sales targets.
- Attend trade shows, exhibitions, and sales events to expand the network and enhance brand visibility.
- Assist in the development of sales action plans, organize sales meetings, and design special group packages.
- Maintain accurate administrative records, including sales call schedules and reports, ensuring timely submission.
- Keep the CRM system up to date to support accurate sales activity reporting.
- Collaborate with the Revenue Manager on forecasting room and catering revenues.
- Thoroughly qualify each group business opportunity, ensuring prompt responses to inquiries (within 24 hours) and maintaining an accurate group pipeline.
- Track lost or declined business opportunities, providing valuable insights for improvement.
- Manage group proposals and contracts, ensuring a seamless handover after signature.
- Contribute to departmental and hotel Standard Operating Procedures (SOPs).
- Proactively seek new sales opportunities and cultivate relationships with potential clients and partners.
- Support the Credit Department in the timely resolution of outstanding account balances.
- Foster positive relationships with regional Accor GSO teams and other industry partners, such as convention bureaus and local authorities.
- Mentor and share knowledge with the group sales team, supporting their professional development.
- Exceed internal and external guest expectations by consistently delivering exceptional service.
- Adopt a proactive approach to CRM tools and manage assigned portfolios effectively.
- Facilitate interdepartmental communication and address guest feedback promptly, particularly during weekly BEO meetings.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions:
- Strong understanding of luxury market.
- Fluent proficiency in both Spanish and English.
- Strong communication skills, both verbal and written.
- Dynamic can‑do attitude.
- Team player with a supportive attitude.
- Exceptional interpersonal skills.
- Effectively deal with guests and other team members.
- Experience with Opera preferred.
- Proficiency in Microsoft Office.
- Highly organized, results‑oriented, and guest-service‑focused.
- Possessing the trait of being organized and multi‑tasking.
- Ability to complete work within given deadlines.
- Maintain confidentiality of proprietary information and protect company assets.
Required Education and Experience
- Bachelor degree in Hotel Management, preferred.
- A minimum of 3 years of experience in MICE sales within a luxury hotel or resort is required.
Applicants are kindly requested to possess either EU citizenship or a valid work permit for Spain.
Additional Information
What is in it for you:
- Competitive Salary and Benefits.
- Discounted hotel rooms and food and beverage rates to employees at sister properties around the globe.
- Learning programs through Academies to promote growth and development so that you can perform at your full potential.
- Opportunity to develop your talent and grow within your property and across the world!
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